Should You Buy Blog Content? 5 Benefits You Can Get
Should you buy blog content? Is it even that important?
Well, what if we say that the query “buy blog content” has about 5,120,000,000 results? That’s an impressive number to show that people are interested in this question.
- 89% of B2B content marketers employ blog posts as a part of their strategy,
- 50% B2B marketers outsource at least one content marketing activity,
- 84% of marketers outsource content creation.
The point is that marketers actively use content creation as well as taking this activity outside a company.
In fact, not all companies can afford content writers to cover blog’s needs. And that’s totally fine. What if you have a team to write articles for your blog? Well, some help from niche writers can never be odd!
This way, today, we’ll talk about why running a blog is essential for modern business. And, of course, we’ll share why the content purchase is beneficial for your company.
- Why are content and blog important?
- Why should you buy blog content?
- Provide quality and helpful content
- Save your time
- Cut production costs
- Build relationships with customers
- Grow your positions on SERP
Why are content and blog important?
Perhaps, you’ve heard that content is king thousand of times.
And we won’t deny that. Content surrounds us. It has a variety of forms - from articles to videos or ads. Yet, today we are talking specifically about blogs.
People make 5.6 billion searches per day and can receive information from over one billion sites. And your blog can be among those sites!
Even more, you need to do your best to ensure the search engine shows exactly your article to answer a user’s question. Wait, you can say that you sell auto parts online and don’t need any blog.
But what if we say that 60% of people buy a good after reading a blog post about it first. Will it change your mind?
Moreover, a mind-boggling 77% of Internet users regularly read blog posts. That means you can engage people, tell them about your products or services, and turn them into buyers.
Content is what accompanies people during their journey. That's what makes it vital. This way, your blog will help you:
- Rank for your target keywords. Every query a person makes includes a keyword phrase. A blog allows you to use them within your articles.
- Show your business is active. Freshly added and updated content notifies people that your company is currently working and ready to provide its services.
- Educate users. Often people are looking for answers or solutions. Your blog should help your target audience solve any arising problems.
- Involve people into the sales funnel. Blog lets you guide people from being a reader to a prospect and then a lead and a buyer. More qualitative content can even make a one-time buyer a loyal customer.
- Link to more pages. By linking to correct pages within your site or blog, you help users get further information. Plus, you show search engines your expertise in a certain topic.
So, do you need to buy blog content and find a worthy web content writer? Sure thing, yes.
Why should you buy blog content?
In the following section, we will share five reasons why you should buy blog content. When running a business, you have plenty of things to keep in mind.
Accordingly, if there is a chance to outsource content writing without losing quality - do this. Here are some benefits you can get.
Provide quality and helpful content
Nowadays, content has to be useful. Its utilization goes far beyond promoting your brand.
As we’ve mentioned earlier, content has to:
- provide value,
- offer solutions,
- give answers,
- educate about goods or services,
- entertain (if applicable).
All this allows to engage users into the sales funnel and only then sell something. Yet, only top-class content can do this. So, it’s logical that you may worry if bloggers for hire can provide quality.
Nevertheless, top content writing services are very particular when it comes to working with copywriters. That said, writers have enough qualifications to master outstanding content for your site.
Moreover, most services allow leaving notes with special requirements. This way, you can set a certain direction and notify a writer of what information your article has to contain.
Besides, there is always a chance to track the article’s progress, revise the material, and send it to follow-up revision.
Save your time
Semrush reports that bloggers spend around six hours on a single article. Those who spend more time can await 31% better results.
Yet, if you are not a blogger, website content writing might not be your priority. And we can understand this.
Even if you have a marketing department, your specialists may have a lot of other tasks to do. So, you save their time when you buy a blog post. Or, you might even save your own time - because sometimes CEOs or founders are forced to engage in content marketing.
There’s nothing bad in outsourcing content writing. Remember that a professional writer already knows how to create an engaging and informative article.
Respectively, you don’t need to spend days learning how to write a post, what approaches to use, what tone of voice to choose, and so on.
Buying blog content allows you to concentrate on things from your expertise field. That’ll bring more profit to your business trust us.
Cut production costs
If you need articles, let’s say, twice per month and some supporting content from time to time, you don’t need to have an in-house writer.
Remember that hiring a writer doesn’t end up in setting a salary. Add taxes and bonuses, working space arrangement, technological support, etc. Altogether, having an in-house writer might be crushingly expensive.
It’s much more cost-effective to buy content from special services. Of course, prices there may vary as well. Yet, you can always find value for the price.
For instance, at Adsy, we offer the following price range:
- 500 words - $21.50
- 1,000 words - $43
- 1,500 words - $64.50
- 2,000 words - $86
As a matter of fact, you’ll be able to specify your requirements and choose a category. That guarantees you get the most fitting copywriter to work on your article.
Build relationships with customers
When you publish articles or any content in general, don’t make it too promotional. At least at the very first touchpoint with your customers.
Of course, you may find this hard. We believe you know your product or service really well. But content creation requires much more than describing characteristics or selling.
It’s a right sign to pay bloggers to write about you. Professional copywriters know what words to use to engage customers. They will guide consumers through the whole process by offering correct posts.
This way, you’ll create a logical chain that helps to build relationships with your customers. You will:
- educate people about an issue they are interested in,
- provide the solution or give advice if they need it,
- show how your product can “ease the pain,”
- ask your customers about their experience,
- offer further information and help.
And all this is possible thanks to correctly written content. So, buy content that will cover these stages.
Grow your positions on SERP
Did you know that companies that run a blog have 434% more indexed pages? And that’s great. In fact, more indexed pages mean that the search engine knows you better.
This way, there are more chances the users see your site when typing a specific query. But besides this, let’s not forget that content is one of the most influential ranking factors.
Accordingly, high-quality, helpful, and unique content ensures you appear on the first result page.
When you outsource writing, you get content prepared by professionals. It will align with the best SEO content writing practices and include correct keywords.
So, should you buy blog content? We hope this article has given you an answer.
Outsourcing blog content writing can be a nice alternative to an in-house content team. Specifically, it’s beneficial for startups and SMEs as it lets cut costs. But as you might notice, buying content has more benefits.
That said, you get the same quality, grow your blog, improve ranks, yet don’t need to spend your time on this. Thanks to the technologies many content writing services use, the whole process is really simple.
We at Adsy also strive to help businesses develop their blogs. That’s why we provide article writing services. You need less than half an hour to register and order an article!
Share how the content creation process looks like in your company? Do you have an in-house team or outsource content writing? Leave your comments, and let’s chat.