May and June were full of events for the SEO community and Adsy. This season, we joined BrightonSEO again, sponsoring the event and afterparty. But nothing will stop us, so this season we have supported three more SEO events. There were a lot of insights, real conversations about AI search, and most importantly, the ideas from the brightest minds in the industry about what to do next with content strategy.

We want to share how these events went and what stayed with us. And also a small preview of what we're planning for July.

Ahrefs Evolve, Singapore

Ahrefs Evolve took place in Singapore on May 14, 2026. The conference gathered hundreds of SEO professionals, marketers, and agency teams. There were speakers from Ahrefs, Canva, dentsu, Flow Agency, Standard Chartered, Manus AI, and many other widely known companies.

The most common message during the whole event: AI is already here, and it is reshaping how people discover information and make decisions. There were many insightful talks on AEO, answer engines, and real-time search intent. And the question is no longer about "should we adapt", but "how fast can we rebuild?" These topics we actually covered in our guide on how to get cited by AI.

The concept. AI search is moving fast with a pace that nobody could have predicted a year ago. We already see new formats and new rules almost every month. We wanted to show this idea at the Ahrefs Evolve: fast, loud, a little bit reckless.

So we built our concept around a Fast & Furious aesthetic. We’ve prepared thematic roll-ups and materials about Adsy. And Eddie the owl tried iconic racer looks, which brought a lot of fun for attendees, who took many pictures near the Adsy stand.

The afterparty. Adsy sponsored the closing party, and it turned out to be just as much fun as the conference itself. We kept the racing theme and prepared 2 special cocktails: NOS & Lime — our take on a Mojito and Salt & Speed — our take on a Margarita.

Our mission was to give people a place to talk and get to know each other. We even prepared a special conversation card to break the ice between attendees.

But it’s not the whole picture. We also prepared the AI photo booth, which let attendees grab a "crew shot." It was really funny and gave the opportunity to feel like a movie character in a "street race" scene in the world of SEO.

Croatia SEO Summit, Šibenik

Croatia SEO Summit ran June 11–12, 2026. This event took place at the seaside and mixed relaxed vibes with serious SEO strategies. As you know, search is changing dramatically in 2026, so the speeches covered the topic of this new reality.

Lily Ray (VP of SEO at Amsive) explained how SEO and GEO work together in AI search, Martin Splitt (Google Developer Relations) talked about how search systems actually interpret websites, Bastian Grimm (Peak Ace AG) presented the next frontier of discovery works beyond traditional search, Fernando Angulo from Semrush gave interesting data on AI search visibility, and Alex Moss (Principal SEO at Yoast) talked about how site structure is evolving for the generative search era.

The concept. It was the most summer vibe conference, so we decided to take on Baywatch energy. The idea is simple: lifeguards protect people in the water, and we want to protect your SEO strategy in the world of AI search.

We prepared red-and-white lifeguard stripes, a lifeguard-tower-style photo spot, and branded "rescue kits."

Our ice cream station had the same beach-club feel and quickly became a natural networking spot. People gathered there for tasty ice cream and small talk after the serious speeches.

The afterparty. The most unforgettable thing was the DJ sets by Lily Ray, who made the magic and made people relax after a long day. Dancing, drinks, and a lot of the same SEO conversations, just a little bit louder and less official.

We also prepared a dedicated photo zone, funny dancing owls on the screen, and themed roll-up banners with a white-red Lifeguards look. And, of course, our Blue Lagoon cocktail became the unofficial drink of the night.

The MasterMinders, Manchester

The Masterminders took place in Manchester on June 24–26, 2026. It is an event with practical, proven strategies, rather than theoretical knowledge: SEO, AI search, scaling systems, and workflows you put into practice the same week.

Among the speakers: Victoria Olsina (AI Search & AI Marketing Consultant), James Dooley (founder of PromoSEO and FatRank), Mads Singers (widely known management coach), and many other SEO leaders, who shared the most up-to-date practical insights. Even our Eddie the Owl was on the main stage, bringing a lot of fun to every attendee.

The concept. Masterminders is built around practice and execution, so we wanted a theme that reflects the idea of time. So you can look back at what's worked, while building for what's next.

Back to the Future gave us that in one image. We sponsored the coffee station for the event, and our cups reflected the concept.

We also prepared an almanac with the most valuable insights from Adsy Talks podcast experts, which gives a clear understanding of what will work and how to adapt to the new reality. If you missed it, we also gathered everything we learned from our first five Adsy Talks episodes.

The afterparty. When your topic is Back to the Future, you can’t do things halfway. So, a full-size DeLorean was parked at the entrance doors. It was not only a photo zone, but it was also a place for conversation, fun, and spending time together after a long day full of insights.

The theme was reflected on roll-ups and printed materials. And everyone could feel like time travelers in the SEO world. But the most value comes from the conversations with people who move the needle and change the industry right now.

What's next?

The season doesn't end. In July, we're going to SEO Estonia in Tallinn (July 9-11) with the "Adsy Bond" theme. And after that, we’re going to MozCon in New York with something we've been working on for a while.

We couldn't share all the details, but it would be unforgettable and really worth seeing. We would be happy to see you there and share ideas about the future of SEO and link building!

Final words

SEO is being shaped less in books and more at events like these. It happens after the insightful talk with a cup of coffee, near the ice-cream station, or with a drink at the end of a long day. We are sure that all these changes are created by people, collaboration, and discussions in the community. The history of SEO is being written right now, and we are proud to be a part of it.

A huge thanks to the teams behind Ahrefs Evolve, Croatia SEO Summit, and The Masterminders for putting together such an incredible event. And to everyone who stopped by our coffee or ice cream station, grabbed our flyers, or joined us on the dance floor. We really appreciate this.

We're looking forward to seeing you at the next event. And we’re always happy to strengthen your SEO strategy via Adsy tools.