Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Benjamin Brown joined Adsy Talks to explore what it really takes to grow a business through smarter marketing, stronger sales strategies, and sustainable customer acquisition. With a practical, results-driven approach, Benjamin shares insights on turning marketing efforts into measurable growth — focusing on building trust, converting prospects into customers, and creating long-term business value.
🤯 AI gave marketing teams a megaphone. The problem is most of them are using it to shout the same thing louder. In Episode 21 of Adsy Talks, Anthony sits down with Benjamin Brown, VP of Marketing at Rebus, to unpack what actually has to change inside a marketing team when AI takes over execution – and why the human layer becomes more important, not less. ❗ Spoiler: If your team is using AI for quantity over quality, you’re not ahead of the noise. You are the noise. In this episode, you’ll unpack:
🤖 Why AI-first marketing is an architecture for how work gets done (not a tool you add on)
🧠 What humans should own more strongly as agents take on more execution
🔒 Why uploading sensitive data into LLMs can be a death sentence for a company
📣 How to build a category when every AI-generated post sounds exactly the same
✍️ Why the biggest risk of AI content isn’t bad quality, but it’s sameness
🎯 How Benjamin’s team built an AI engine with brand narrative, style guides and intentional human bottlenecks
💬 What happens to customer experience when AI handles the first interaction and when it absolutely shouldn’t
🛑 What would make Benjamin stop an AI workflow even if it saves hours of team time
🎮 Plus: Real or Fake or LinkedIn game + First Reaction game: Ben holds nothing back
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