Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Kristina Frunze joined Adsy Talks to explore why successful SEO is no longer just about rankings and traffic, but about generating real business results in the age of AI search. Founder of WebView SEO, Kristina brings over a decade of experience helping B2B SaaS companies grow through strategic content, organic visibility, and lead generation — focusing on bottom-of-funnel opportunities, meaningful metrics, and turning search visibility into actual revenue.
There is no such thing as a separate AI strategy. And if someone is trying to sell you one – run. In Episode 19 of Adsy Talks, Anthony sits down with Kristina Frunze, founder of WebView SEO, to unpack why the traffic graph stopped telling the full story – and what SEO teams should actually be reporting on in 2026. ❗ Spoiler: AI is not making SEO less accountable. It's doing the opposite. In this episode, you'll unpack:
📉 Why a traffic drop doesn't mean your SEO is broken
🤖 Why "AI search needs its own strategy" is LinkedIn nonsense – and what it actually is
🎯 Why bottom-of-funnel content is the single most important thing you can publish right now
📣 How branded search growth is the real signal that your SEO is compounding
🔍 Why 50-70% of your "direct" leads in HubSpot might actually be coming from LLMs
🧠 Why deep industry specialization becomes more valuable as generic content gets cheaper
📊 What to actually say in a boardroom when someone asks if SEO is working
💡 How to bring real expertise into content without turning it into a heavy internal process
🎮 Plus: Real or Fake or LinkedIn game + First Reaction game – Kristina holds nothing back
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