Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Tim Soulo joined Adsy Talks to explore how modern marketing teams can grow without getting lost in attribution, endless tools, and AI-driven busy work. CMO and Product Advisor at Ahrefs, Tim is known for his sharp, practical approach to marketing โ focusing on judgment, branded demand, product value, and doing the hard, creative work that actually compounds over time.
๐ค Everyone is racing to learn the latest AI tool but not enough people are studying marketing. In Episode 18 of Adsy Talks, Anthony sits down with Tim Soulo, Chief Marketing Officer at Ahrefs, to unpack why most marketers are overcomplicating everything โ and why doing hard things beats optimizing dashboards every single time. โ Spoiler: We literally never attribute revenue to any marketing activities. And we're still successful. In this episode, you'll unpack:
๐ Why tracking everything is a fool's errand, and what to measure instead
๐ค Why AI should 10x your effort, but not replace it and the difference is everything
๐ Why your NPS score is your revenue are why people paying you or not?
๐ฏ How Ahrefs grew branded demand without ever running a brand campaign
๐ฃ Why content that requires no effort interests nobody, including your customers
๐ง Why AI is killing itself by producing average output by definition
๐๏ธ Why websites aren't dying and why the number of them is about to explode
๐ฎ Is AI just another discovery surface or is it killing Google? Tim gives his honest take
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