Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Louis Smith joined Adsy Talks to explore why successful e-commerce SEO goes far beyond rankings and traffic, especially as AI reshapes how customers discover products. Shopify SEO expert, investor, and co-founder of Rebel Aromas, Louis brings a practical, revenue-focused approach to e-commerce growth — emphasizing smarter site architecture, better product data, customer experience, and turning organic visibility into actual sales.
🤯 Your Shopify store is getting traffic. Your SEO looks fine. So why isn’t it growing? In Episode 20 of Adsy Talks, Anthony sits down with Louis Smith – founder of Shopclix, Shopify GEO/SEO specialist, and 7-9 figure e-commerce growth strategist – to unpack why most Shopify stores hit a ceiling that has nothing to do with how much traffic they get. ❗ Spoiler: Is creating more visibility equal to creating more business? That's not the same as someone might think. In this episode, you’ll unpack:
🏗️ Why store structure and information architecture impact every channel
📦 What better product data actually means — and why most brands are leaving LLMs to guess
🎯 How to decide which products deserve the most attention when you have thousands of SKUs
🤖 Why ChatGPT shopping accounts for 0.17% of revenue for a $30M brand right now
📉 The most expensive e-commerce mistake that still looks like growth on the dashboard
💡 Why a $20,000 theme redesign can destroy conversions and what to do instead
📣 The difference between branded and non-branded traffic. What each one tells you about your store.
🔍 How to know if you need more visibility or need to fix what happens after people arrive
🎮 Plus: Real Fake or LinkedIn Bullsh*t game + First Reaction game – Louis holds nothing back
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