Guest Posting with Adsy

Ultimate Guide to Saving 85% of Your Time When Guest Posting

Guest posting has been known as one of the most efficient digital marketing strategies. Over the past years successful marketers have been sharing their achievements in traffic and promotion they managed to achieve with the help of guest blogging.

Here are just a few of the guest blogging achievements in numbers:

  • Backlinko founder, Brian Dean, had published over 200 guest posts over a couple of years, which helped generate thousands of highly targeted visitors to his website.
  • Gregory Ciotti, Content Marketing Lead at Shopify, generated 36,733 email subscribers when running the Help Scout blog.
  • SMM platform Buffer delivered around 150 guest posts to establish themselves on the market, and grew the customer base to 100k within 9 months.

Indeed, businesses find their own benefits of guest posts, and guest blogging can become the technique that will take your business to a whole new level.

6 major benefits of guest blogging for your business

  • You reach your target audience. Research the market and use highly relevant platforms for guest blog posting. Then focus on the challenges of your target audience, and your readers will feel that you get them.
  • You develop your authority (including online authority). Share your knowledge, and people will value you for that. Very often the information that you take for granted, is invaluable for people starting their way in your business field. Your support, guidance and openneness will mean a lot to them. Moreover, guest blogging ensures you get seen by people and by the search engines. How exactly? The next benefit is just about that.
  • You get valuable and safe backlinks. Backlinks stay the major ranking factor, but simply buying them doesn’t work any more. Guest posts, on the other hand, are a “clean” link building method, very powerful and very safe. For Google backlinks surrounded by relevant content are 5x more weighty than any other kind of backlink.
  • You boost your organic traffic. As soon as the search engines discover your online authority supported by relevant backlinks, your rankings go up, as well as the number of visitors coming from the SERPs.
  • You grow your subscribers base. Readers who like your content don’t want to miss it. Remind them of that, give a straightforward opportunity to stay tuned, and see if you can get 36,000+ subscribers like Gregory Ciotti did.
  • You raise your brand awareness. Running into your brand name makes it stick. The next time users see you on a search results page, they will follow the link more eagerly and are more likely to purchase from you. In our infographic on content marketing we shared the stats that 46% of buyers read 3-5 pieces of content before buying from a brand.

So, yes, guest posting strategy is one of the most efficient for your business promotion and growth. But how do you do it right? And what’s more important, how do you do it in a cost-effective manner?

Guest Posting Tutorial & How To Guest Blog 3x Faster

The traditional method of publishing guest posts on thematic resources requires some persistence and the bulk of your time investment. But we’ll tell you the secret to optimizing this process, and you’ll learn to save your time and eventually money.

1. Find websites to publish guest posts on

Your initial step as a guest blogger will be to find websites that are the most appropriate to your business and your current needs.

What you are looking for is relevancy, so the platforms you will publish your posts on have to be from your business field. Keyword search will help you find them.

Think about a few keywords of the topic you want to write about, and use Google to find sites that accept guest posts. It would look like this:

  • “[keyword]” + “guest posts”
  • “[keyword]” + “guest articles”
  • “[keyword]” + “contribute”
  • “[keyword]” + “submit a post”

As a result of this search you will get a list of possible guest posting opportunities:

Guest posting opportunities

The other way to go is to analyze backlinks of your competitors. You probably know a few competition in your niche, so inspect their sites, and see who links back to them. You can use the Backlink Report by ScanBacklinks to identify the referring domains of your competitors’ sites.

Backlinks Checker

Of course, not all of them are going to be the guest articles backlinks. But if you follow those links, you’ll get to see that a lot of them are, in fact, guest posts.

The next stage of making your guest blogging opportunities list will be to apply the metrics and find the options that will be the most beneficial and promising to you. The essential metrics you should look at are DA and PA parameters - the metrics of site’s quality. Once again, you can go to ScanBacklinks and check the DA and PA of every site on your list.

Now it’s time to sort the results to see the most influential platforms.

Influential platforms list

Keep in mind, however, that DA and PA don’t give you the full picture of a site’s quality. Domain age, number of indexed pages, content quality, amount of traffic coming to the site, spam rate - only having analysed all these parameters you can be sure of choosing the most appropriate site. You can make your guest posts even more useful for your business by targeting a specific country and finding sites in the language you need.

How to do it faster with Adsy?

As you can see, even the first stage of guest blogging requires a lot of your time and involvement. But it doesn't have to be like this. At Adsy we are doing our best to simplify this process by taking a huge part of those actions off your shoulders.

This way, you select filters corresponding to the main metrics in Adsy inventory instead of looking for websites all over the internet and sorting them.

Choose your business category, sort publishers according to DA and PA metrics, and save time viewing the most relevant sites.

Adsy inventory metrics

Publishers to Adsy inventory are approved manually, after a series of quality checks to ensure that you get to choose from the best options available for your category and your country.

2. Contact site/blog owners, make sure they collaborate on guest posts publishing

Even if you’ve found guest post examples published on the sites from your list, you still need to make sure they are ready to cooperate, and find out the terms they work on. Prepare a template letter that you will send to the site owners. In this letter you may share your ideas on the topic of the guest posts or link to some of the guest posts you’ve written previously, if you have.

It would be nice to read some of the posts that are already published on the site, and express your genuine opinion on some of them. This is not just a common courtesy, but also a way to show that you know what to write for your guest post to be relevant and useful to the publisher’s audience.

Generally, your email would look like this:

Guest post email example

Don’t expect the 100% response rate. In best case only 15-29% of the site owners will write you back, and there’s always a chance they will refuse.

If they do agree, you will still need to spend some time working on the terms of your work together.

How to do it faster with Adsy?

With Adsy this step ceases to exist for you, as after you apply the necessary filters you get a list of publishers ready to cooperate. You don’t need to write emails to site owners and make sure they agree to publish your content.

Publishers listed in Adsy inventory have joined the platform to make their sites available, so convincing them to work together is not an issue for you anymore.

3. Negotiations - discuss the format and price

Some sites have guest posting guidelines they will want you to follow when writing and submitting your articles. Ask whether your publisher has some, and remember to stick to them in the course of your writing.

Be prepared that to keep the style and tone of their blog concise some publishers only write content by themselves. In this case you will need to clearly convey your expectations and requirements to the post.

Then, there’s a question of price, that you would want to discuss before writing anything. Go back to the metrics you’ve got from the previous step not to overpay for a post and backlinks from a low DA/PA site.

Adsy team has created a post that helps make a price estimate by assessing any publisher’s site. It initially aimed at publishers, but it still can be useful for you, as you’ll know how website owners usually set prices for their guest blogging work.

How to do it faster with Adsy?

In Adsy inventory you get to see the price for the service you choose at once, right after you've selected the content type.

As we said, there are two task types - content placement and content creation and placement. But that’s not all. Depending on your needs, you can order mini-post, article or long article when you choose content creation and placement. The prices change as soon as you select a different service type. It means no more unpleasant surprises or long email threads to bargain.

4. Research a topic, create content if you don’t have a written piece yet

Now is the most crucial stage of your work, as you need to write a guest post that will blow the readers’ mind. We’ve already given some tips on creating content that is received well by your audience, you can check it if you feel uneasy looking at a blank page on your screen. Once again, keep in mind guest posting guidelines if the site owner has specified them. This way you’ll avoid rewriting and resubmitting content that doesn’t meet the requirements.

If you are not ready to create any content, and the publisher doesn’t agree to do it either, you’ll need to find a freelancer who can do it for you. Once again, be very clear when expressing your expectations. Discuss all the deadlines with both, your content writer and publisher, to avoid breaking arrangements with publisher and putting off the delivery of you guest post.

How to do it faster with Adsy?

Do you have content? Great! Publishers will place it on their sites. Do you struggle with writing an engaging piece of content and relating it to your business, or writing anything at all? 78% of publishers in Adsy inventory are willing to create content by themselves and post it.

Switch between the tabs, and here they are - content writers who know their audience, know how to talk to and convince them. You can be sure they will convey the message about your business in the most professional way.

Service type tabs at Adsy

5. Payment.

Finally, after your post has been accepted and published, you need to remunerate the site owner. Be ready that sometimes they may ask you to cover commissions and extra fees for them, or will charge you by invoice to keep their taxes in order. In some cases publishers may ask for an advance payment or a full prepayment.

How to do it faster with Adsy?

Well, you can as well forget about any payment issues, unexpected problems, invoices, or your bank commissions. We’ll solve any questions with publishers if there any, and you only have to top up your balance.

Even more, Adsy has a support team that carefully reviews each question you ask. Feeling insecure, afraid of making a wrong move, or anything? Contact us, and we'll make all your guest posting issues go away.

Guest posting doesn’t have to be an overwhelming task for you. This is only one part (though important and powerful) of your business promotion, and it shouldn’t take all your energy. We are happy to save your precious time, and allow you to generate business ideas and boost your income.

Choose Publishers To Profit From Guest Blogging & Save Your Time

Let Adsy take care of every difficulty of guest blogging, and enjoy the positive results in your traffic growth and customers increase.

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