Press Release is Now on Adsy! How to Use It and Why It Matters

The search rules have changed. You need to speak to a wider audience, focusing on brand mentions and brand visibility. Article posting or backlinks are not enough for building authority and credibility. That is why digital PR becomes a powerful SEO instrument as well.

We want to keep up with the times and give you the most relevant opportunities. That is why we’re excited to share the news about launching a new product type – Press Release! We are sure this update will help you expand the brand visibility and audience reach. According to statistics, high-quality press releases can increase website traffic up to 220%.

We’ve prepared a short guide about placing press releases with Adsy without pitching journalists or sending endless follow-ups.

When to use a press release?

Press releases differ from the article in form and intent. It is formal information about company news that has a specific structure. The goal is to attract journalists' attention, make people talk about you, and get references.

Here are occasions when companies usually distribute press realise

• Launching new products or services
• Celebrating the company’s anniversaries or growth achievements
• Collaborations with other companies or brands
• Getting the award or recognition in your industry
• Changes in organizational structure or new leadership appointments

No doubt that this format is useful for marketing and for SEO, but what about the practical side? 68% of journalists say that press releases are the most useful source for content or ideas. At the same time, they answer only 3% of the pitches they receive. That means even if you prepare a newsworthy press release, you have a miserable chance of getting published, just because journalists get tons of such emails and don’t have time to respond to everyone properly.

That is why we decided to simplify this process and help you reach the right audience faster. Now on Adsy, you can find media and blogs that accept press releases and are ready to publish your content. So you can be sure that your pitch will not get lost in their incoming emails.

How to place your first press release with Adsy?

First of all, go to Search for sites and choose the Press Releaseoption among the other products. Then set filters, for example, country, language, niche, Ahrefs DR. Any parameter that you think is important for your case.

Then you will get the list of results. These sites accept press releases, and you can see all the details. When you choose the site, press the three-dot button and check the platform requirements attentively. After that, click “Buy Press Release” if everything is okay.

On the next page, read and agree with the platform’s requirements. Click “Next” to continue.

Then, start creating your task. Choose the Content placement option if you have a ready press release.

Provide all the details, as well as a link and anchor text. For the one press release, one link is allowed.

Choose the “Writing & placement” option if you don’t have the text. There are two options: text might be written by the media you chose or by Adsy copywriters.

If you need a text in English, we recommend choosing our copywriters. You could choose the exact number of words, provide brief requirements, title suggestions, and special keywords. It’s also possible to choose the category that will help us to assign the most experienced copywriter in your niche.

As you can see, the whole process remains the same as it was for article posting. But one new thing appeared – media contacts. It is the name and email of the person who is responsible for PR in your company. Journalists would be able to contact this person in case of any questions to get more information. It will increase your pickup rate.

When you fill out all the data, check your task once again. And click the “Buy” button at the bottom whenever you are ready.

How to write a good press release?

A press release is a specific type of content that differs from regular articles. There are some rules you have to follow to get better results.

Start with the actual news or so-called lead paragraph. What happened? Why does it matter? Who does it affect?

Source: Semrush

Also, put the most important information first, then the details that support this information. For example, provide exclusive data, research, quotes from stakeholders, or just present the story behind the scenes.

This structure will help journalists as well as readers remember your company and mention it in their content.

Conclusion

Press Release is a new way to build authority in your niche and earn high-quality backlinks for long-term growth. No need to pitch journalists and send cold emails, asking to be published. Just choose the media or blog you want and place your task easily in a few simple steps.

Ready to get started? Try the Press Release now and see how easy it is.