16 Best White Label SEO Software (Compared by Features)

In this guide, we are going to skip all the basic definitions and other fluff and get straight to the point. Because if somehow you’ve chosen to read this article, you likely know what white label SEO tools are and why you need one.

Maybe it isn’t the best decision for our rankings, but it’s certainly much more useful for you.

By now, you know that there are many options out there, so it’s crucial to do comprehensive research before you commit to any solution.

And to make that choice a bit easier for you, we’ve compiled all the important details you need to know about some of the best white label SEO software on the market.

This is a short summary of the platforms we’ll cover today:

Now, let’s look at each one a little more closely:

All-in-one platforms

1. Agency Analytics

Source: AgencyAnalytics

• Pricing: Starts at $179 per month for the Agency plan and includes 10 clients (paid yearly).
• Free solutions: 14-day trial available.
• Best for: Tracking site performance and customer insights.

AgencyAnalytics is a perfect example of a white label marketing automation software. It is highly customizable and can be used for several processes, including:

Create fully customized reports

When looking for a white label reporting tool, the first thing many want is tailored dashboards and reports.

If that’s the case, this option might be perfect for you:

• You can easily drag and drop any element to create a tailored layout.
• AgencyAnalytics gives you the option to create custom metrics.
• If you aren’t looking for anything that custom, there are also templates available. It’s simply perfect for those days you don’t feel like crafting your reports from scratch.
• You can also schedule automatic reports, set targets with the Goal widget, and include annotations to add context to your data.

Source: AgencyAnalytics

Rank and backlink monitoring

One of the huge benefits of this solution is that it’s quite versatile. It covers most of the optimization tasks, from audits to keyword analysis. So, it’s easy to understand what’s going on with each of your customers’ backlink profiles and overall search visibility.

You can also keep track of your clients' search engine rankings for the target keywords and take notes of how they change over time.

Integrations

Like every good SEO white labeling tool, this one has dozens of integrations, over 80, to be precise. And this is just a must to deliver great optimization services.

AgencyAnalytics helps you pull in data from Google Search Console, Facebook, LinkedIn, Shopify, Ahrefs, and pretty much any other channel that your clients might be using for marketing purposes.

What about limitations?

While overall, agencies are satisfied with this solution, some of the potential downsides could be the following:

• Advanced customization is limited, especially when it comes to tailored metrics and layout tweaks.
• If you have 10+ clients, costs add up really quickly, as you pay for each client on top.
• Any deep SEO research requires you to use additional software most of the time, making it not that much “all-in-one.”

2. Web CEO

Source: Web CEO

• Pricing: Starts at $83 per month for the Agency Unlimited plan paid yearly (additional scanning and white label fees apply).
• Free solutions: 14-day free trial available.
• Best for: All-in-one SEO services with 24 different tools included.

Web CEO is one of the white label software examples that highlights just how much you can do with the right platform. Some of the perks are the fact that you can:

Resell custom-branded tools

Yes, you read that right. You can resell search engine optimization tools under your own brand name. You are allowed to add your own logo and header, etc., making it look like you created the platform from scratch.

Then, feel free to put it on your own domain. The whole process is totally legal, so if you wish, you can join the ranks of SEO software agencies (sort of).

Customized domain

Some solutions with customization capabilities, like Web CEO, give you the option to create a fully tailored domain setup. This is perfect if you want complete control over the domain configuration, admin tools, etc.

Your client portal ends up looking polished while presenting useful information in a simple way that your customers will understand. The idea is to let you create a domain that feels true to your brand, complete with its own SEO hub that projects your brand personality.

And guess what? It comes with a crowd translation center that translates reports to the local language of your audience based on their region or preference.

As a result, you can:

• Create (almost) a custom product.
• Resell the software (or parts of it) in your local market in your language.
• Share live, tailored reports (with read-only mode included for your clients).

Source: Web CEO

Access to a wide range of functionalities

Often, as an agency, you need to subscribe to many platforms to cover all your needs. Let’s be honest: it’s hard to do every single task with just one piece of software. Because one solution can stand out in technical SEO, another in local SEO services, and so on.

And all this costs money. So, all of us want to find the right option that’s versatile enough and covers at least most of our needs.

Web CEO can become this solution for many, as it has over 24 tools in one. It includes rank tracking, keyword research, backlink checker, white label social media monitoring, content assistant, etc.

And for many agencies, this is more than enough to come up with effective optimization strategies and monitor their campaigns.

What about limitations?

But of course, like anything, it isn’t absolutely perfect. Some of the limitations to consider are:

• First of all, all of the customization features come at an additional cost, and there are lots of different fees. So, before you commit to this tool, use their calculator to understand what the real final price will be.

Source: Web CEO

• Besides, while this platform has impressive functionality with a huge number of tasks that it covers, it might not be the most user-friendly. Many users who deal with Web CEO for the first time say that it’s quite complex, but it gets easier eventually.

3. SE Ranking

Source: SE Ranking

• Pricing: Starts at $95.20 per month for the PRO plan with 30 projects included (paid yearly).
• Free solutions: 14-day trial available.
• Best for: Comprehensive tool with AI-powered data.

SE Ranking is one of the best SEO software options you can use for white label purposes. Like the rest in this guide, you create branded reports, but it also covers quite a lot of other tasks, including:

Great customization and control management

The SE Ranking is a very customizable platform that allows you to design the look and feel you prefer. This is important if you want your client portal and reports to highlight your brand personality.

But the customization goes beyond just the looks:

• Apart from custom colors and logos, you can add your own domain.
• You can automate reports and send them directly from your corporate website without any mention of SE Ranking.
• Decide what access clients get with tailored “client seats”. This way, you can freely share your progress in real time while controlling the level of involvement your customers have. These settings can be adjusted at any time.

Source: SE Ranking

Strong focus on AI features

While we all know that AI is here to stay, many platforms aren’t rushing to integrate these features into their products. But that’s not SE Ranking.

These are some of the AI features they offer:

• Automated, AI-based keyword suggestions.
• AI Content Assistant that analyzes your copy.
• AI-tracked rank fluctuations and competitor alerts to stay updated.

Besides, they’re determined to invest more in this direction, which is a good sign.

Access to many features

SE Ranking combines multiple SEO software in one (that’s exactly why we’ve placed it in the “all-in-one category”).

So, you can use it whether you need to track your rankings, keep an eye on the backlink profile, monitor competitors, do keyword research, or work on pretty much anything else SEO-related.

What about limitations?

When it comes to SE Ranking, there are a couple of downsides that could potentially make you reconsider:

• Some of the features aren’t advanced enough. While it covers most of the tasks any agency might need, when compared to other alternatives on the market, it might lack depth in some data. But it works well for hundreds of agencies, so it depends.
• There aren’t as many integrations compared to other similar solutions. So, if you rely on integrations a lot, this might be a big issue.

4. SEOptimer

Source: SEOptimer

• Pricing: Starts at $44.25 per month for the White Label & Embedding plan (paid yearly).
• Free solutions: 14-day free trial available.
• Best for: Detailed audits and tailored reports in different languages.

Sometimes, the pricing of white label marketing agency tools can be one of the biggest “issues”. But when it comes to SEOptimer, many agree that you receive a great value for the price.

This is one of those options in the low to medium price range, and yet it allows you to do so much, like:

Branded reports in 25+ languages

Of course, you get several customization options with SEOptimer:

• Add your logos, colors, company details, and your own domain. This ensures that whatever report you send out to your customers, it’s easy to recognize that it’s coming from you.
• Translate your reports into 25+ languages. The brand is also open to introducing new languages when there is a request (just saying).

Source: SEOptimer

Website audits with 100+ checks

This platform has several optimization features, from backlink monitoring to keyword research. But SEOptimer especially highlights its website audit, as it has over 100 checks in one.

So, it goes through rankings, links, usability, and even socials to deliver a comprehensive report for your customers.

Thanks to this deep-level scan, you end up with data and knowledge on how best to improve your client's search engine optimization rankings.

Strong backlink monitoring

SEOptimer has a great Backlink Monitoring feature. If you’re in SEO long enough, you might remember MonitorBacklinks.com. It was a standalone solution that was merged into the SEOptimer platform.

So, the features you get for link monitoring are quite robust:

• Track new and lost backlinks constantly.
• Get a summary of backlink changes weekly or monthly.
• Analyze any website’s backlink profile and track your competitors.

And of course, you can put your brand on all this data and send it to your customers.

Source: SEOptimer

What about limitations?

These are some of the points SEOptimer clients mentioned they’d like to improve:

• Some would really want to get more client accounts or a separate login option for customers, as there is no client dashboard.
• Others also say that there are features that aren’t as advanced as what competitors offer.
• There aren’t that many integrations.

5. Serpstat

Source: Serpstat

• Pricing: Starts at $410 per month for the Agency plan with up to 30 members and unlimited projects (paid yearly).
• Free solutions: 7-day free trial available.
• Best for: Comprehensive SEO analysis with powerful automation and reports customized from scratch.

Serpstat has many features as it is an all-in-one platform. Still, the ones that especially stand out are:

Branded reports

With the Agency plan, you get the customization option that allows you to use your own logo, brand colors, etc. It’s possible to do this for both the live report links and PDF reports.

Besides, you can build reports manually from scratch using the metrics and modules you choose. If needed, it’s also easy to save your templates for future use.

Multi-user mode

With each Serpstat account, you can simultaneously connect up to 30 people. So, this option can work well even for bigger agencies.

Besides, you can track each user’s efficiency to keep an eye on your team.

API

If you want to extend Serpstat’s customization capabilities, you can use their API.

It’ll help you pull keyword, audit, ranking, and other data into your own client portal or reporting software. We’ll also list some of the dashboard options later on in this article.

Source: Serpstat

What about limitations?

Now, if you’re wondering about some potential negative aspects, this is something to consider:

• While you can customize reports and live links, there is no client dashboard as such. You can use an additional dashboard, of course (details later on). But if you want everything in one platform, this might not be it.
• The data you get might not be as “deep” as what some competitors offer. This happens due to smaller databases and slower update frequency.
• Typically, one of the biggest advantages of this platform is its accessible pricing for the core SEO functionality. But to access full white label capabilities, you need the Agency plan, which is significantly more expensive. So, it’s worth doing the math before committing.

Local SEO

Local optimization can be even more intense than regular optimization when you are in a competitive niche because the stage and audience are typically much smaller.

So, if you focus on local services, you want a solution that gives you an edge when it comes to search optimization to outrank your competitors.

With that in mind, here are our top local SEO white label tools for agencies:

6. BrightLocal

Source: BrightLocal

• Pricing: Starts at $29 per month for the Track plan for one location (paid yearly).
• Free solutions: 14-day free trial available.
• Best for: Those who want to build credible local citations.

You can use BrightLocal for a number of advantages because of how strong and versatile it is. But here is the most obvious functionality for agencies:

Customization

There are several features that help you create a unique, professional, and tailored look:

• Customize logo and colors on every report.
• Set up your style once and apply it to all the docs (you can create several styles at no extra cost if needed).
• Use automated email reports for your clients with your colors and logo without any mention of BrightLocal.

Local metrics

Logically, as a local SEO tool, it has several features to help your clients grow in their region.

This includes: performing location audit, building and fixing citations, updating client listings, working with Google Business Profiles, tracking all the rankings, and assembling your branded reports.

With such a variety of tasks that this platform covers, any agency can help its customers improve their SERPs much more effortlessly.

Source: BrightLocal

Third-party integration

If your clients need you to manage their local listings and reviews, you can just connect the tool to their Google Business Profile (GBP) account, and this becomes really easy.

Besides, you can integrate Google Analytics, Google Search Console, and most of the popular social media platforms. And if you want to go further, you can use their APIs to transfer any data to other dashboards or platforms.

Detailed audits with 300+ data points

Every agency wants its reports to be as comprehensive as possible while also being easy for the clients to understand.

Since BrightLocal has over 300 crawl points, you can easily prioritize what matters to you and filter for that in any report. Anyway, it’s much easier to choose when you have that choice.

What about limitations?

As for the potential drawbacks, these are the ones you could consider:

• The layout customization could feel a bit limited, depending on what you expect.
• Tailored PDFs might require some manual adjustments (according to some clients). But again, this will vary based on the result you want to achieve.

7. Yext

Source: Yext

• Pricing: Available upon request.
• Free solutions: Demo available.
• Best for: Managing clients with multi-location businesses.

Yext is one of those white label software products that is best suited for large agencies that have customers whose businesses are scattered across several regions and/or locations. Overall, you can use it to:

Build citations

Yext has built years of partnership with over 200 publishers. These are different apps, search engines, maps, directories, social media, etc.

Source: Yext

So, by using it, you can simplify your work tremendously:

• For one, it is easy to find relevant local directories, which saves lots of time.
• You can also automate updates to your clients' directories and have everything looking consistent across the different listings. Meaning that if you change any info, you do that once on Yext, and it will update all other channels automatically.

Track and optimize local rankings

Yext also helps you monitor your clients' business listings across different platforms. You can keep an eye on how their target keyword rankings are doing.

And, if they work with multi-location businesses, you can easily check how each location is performing. This way, your report will have comprehensive insights that will help them improve their positions and fix their issues (if any).

Customization and integrations

Basically, you can customize most of the things, including Yext listings, emails, and even onboarding pages. You can add your own domain, colors, logo, and other branding elements.

On top of this, Yext has 120+ apps and connectors to integrate easily with most of the tools agencies need.

What about limitations?

When it comes to the downsides, here are a couple of things that could be an issue:

• To access white label functionality, you need a partner reseller account, where the pricing might be too high, especially for smaller agencies.
• Available customization might not be enough for some companies. Still, it definitely covers all the basics.
• Depending on the tools you’re using, you might not have seamless integration.

8. Local Viking

Source: Local Viking

• Pricing: Starts at $82.50 per month for the Pro pack (paid yearly).
• Free solutions: Demo available.
• Best for: Google Business Profile listing management.

Local Viking is SEO software dedicated to managing your clients’ Google Business Profile (formerly Google My Business) listings. It has several useful features for this:

Post scheduling and profile management

Apart from being able to manage multiple listings from one platform, you can create a whole GBP content calendar, which allows you to schedule posts to multiple accounts at once. This ability to automate publications across several locations is a real time saver.

How powerful is this functionality? Well, the company refers to itself as “the most advanced GMB posting software on the market.”

Rankings tracking

You can track your clients' local search rankings and even automate visibility scans with this solution. In addition to this, you can schedule branded reports that allow you to show your customers the results of your work.

What about limitations?

As for the downsides that users mention most, you can consider the following:

• Beyond managing Google Business Profile listings, you have almost no SEO functionality, which is an issue for many. Still, if you’re simply looking for a GBP management tool for your clients, this could be it.
• Local Viking uses the GeoGrid feature to visually show rankings in different locations. And while it is a huge advantage for some users, others feel overwhelmed.

Source: Local Viking

Popular tools with limited white label features

It's pretty hard to talk about white label SEO solutions without mentioning some specific brands. This is because not only are they popular, but thanks to the features they have, they've built up quite a reputation for themselves.

Still, not all popular platforms are great for customization. Let's look at some examples.

9. Semrush

Source: Semrush

• Pricing: Starts at $208.33 per month for the Guru project with up to 15 projects (paid annually). You might need additional toolkits and add-ons will apply, including $10 (Base) or $20 (Pro) per report.
• Free solutions: 7-day free trial available.
• Best for: Keyword research and backlink/competitor analysis.

Semrush is one of the leaders in its niche. While it might not be the best white label SEO platform, it still has some good capabilities:

Branded PDF reports

Semrush does offer limited customization capabilities.

You can create branded PDFs through the "My Reports" tool if you're using the Guru or the Business plans. But that’s as far as it goes.

You can’t customize the domain or the dashboard for your clients, which are the features that many other solutions on this list offer. So, your options are quite limited when it comes to adding your own branding.

PPC reporting tool

Semrush offers a 100% white label paid per click reporting, which includes dozens of sources from Google and Facebook Ads to TikTok and Pinterest Ads.

While not directly an SEO feature, it might still be quite useful for many agencies if that’s an additional service you offer.

Source: Semrush

Scalability

Scalability is one of those really important things for agencies, especially these days, when the environment is so fast-paced.

And here, Semrush is great. It can easily grow with your agency as demand increases. So, you don’t have to worry about finding another software when that happens. Still, the costs will likely add up as well, and you still won’t get any additional customization.

Access to a wide range of functions

Semrush has a wide range of SEO tools available in one platform (over 55 at this moment).

This means that you can cover tons of optimization tasks for your customers beyond keyword research and competitor analysis.

You can also track rankings, monitor online performance, perform site audits, and provide data-driven recommendations that will help your clients make the right choice.

Yet, not all of this can be directly made white label. So, make sure you double-check all the reports you can customize before committing.

What about limitations?

While Semrush is 100% a super powerful platform, when it comes to tailored solutions, there are some serious considerations:

• There is no plan that includes white labeling directly. So, you have to first get a plan (probably one of the most costly ones) and then pay an extra fee for each report. Needless to say, it will be quite expensive for many agencies out there.

Source: Semrush

• Generally, you still won’t get the same level of customization as the inherently white label solutions offer.

10. Moz Pro

Source: Moz Pro

• Pricing: Starts at $143 per month for the Medium plan with 10 tracked sites (paid yearly).
• Free solutions: 7-day free trial.
• Best for: Website, technical, and backlink analysis.

Moz Pro is another popular all-in-one toolkit that covers everything from keyword exploration to link profile analysis.

Still, even though it offers a lot of advanced optimization functions, it is also pretty limited when it comes to white label SEO. So far, you can use it for:

Customized PDF reports

With Moz Pro, you can create tailored, branded PDF reports that look like your company. But that’s pretty much it when it comes to any customization.

So, if you want anything more extensive, similar to Semrush, you’ll need to use another white label solution to help you.

Third-party integrations

It is possible to integrate your Moz Pro data with other solutions that have great customization capabilities. For example, AgencyAnalytics allows this integration.

So, you can use Moz Pro for your core SEO services and then export the data to a dedicated white label platform or dashboard (more on these later).

What about limitations?

Again, Moz Pro is great optimization software by all means. Yet, when it comes to white labeling, it is limited:

• Almost no customization, except for basic PDF report adjustments.
• It can be used as the main data source, combined with another dashboard or tool that allows better customization.

11. Surfer SEO

Source: SurferSEO

• Pricing: Custom pricing for the Enterprise plan (the only subscription that allows white labeling).
• Free solutions: 7-day money-back guarantee.
• Best for: Customized shared Audit report and Content Editor shared URL (a tool that helps optimize content).

SurferSEO is a much newer player compared to Semrush and Moz Pro. But it's really gaining lots of popularity lately thanks to its user-friendliness.

So far, its white labeling capabilities are also quite modest. But there are still some:

Customized audit

You can remove the platform’s branding from any shared reports you generate and add your own unique agency branding. The report will have no identifiable branding to lead your clients to know that you used SurferSEO.

Tailored Content Editor

You can do the same with the Content Editor tool. When you share the link to work with your client, you can replace SurferSEO’s branding with yours.

But again, it isn’t like you can white label the whole dashboard, making it look like your platform. It just works for the URL you share.

Source: SurferSEO

What about limitations?

As with all solutions in this category, the limitations are obvious:

• You can only customize two “features”: Content Editor and Audit (and only when it comes to a shared URL).
• It’s only available to the Enterprise plan users, so the pricing will be higher by default.

Website audit

Website audit is a big part of SEO services. So, it’s not surprising that there are multiple dedicated white label marketing tools for this task. Some examples of these are:

12. Sitechecker

Source: Sitechecker

• Pricing: Starts at $291 per month for a Premium plan with a 50-website limit (paid annually).
• Free solutions: 14-day free trial available.
• Best for: Site audits with custom dashboard, reports, and emails.

Sitechecker is a popular agency solution that combines data from Search Console, Google Analytics, site audit, and rankings check in one dashboard. Other than this, here is what it stands out for:

Extensive customization

It is one of the options that works perfectly for white labeling since you can do the following:

• Add custom logo, colors, report layout, domain, etc.
• Use a tailored dashboard and personalized PDF reports.
• Customize sender address and branding in the automated emails the platform sends to your clients.
• Embed tailored tools like chat widgets via your own Google Tag Manager setup.

One dashboard for all your clients

You don’t need to jump from project to project. Instead, you can have a unified dashboard for dozens or even hundreds of customers (depending on your plan).

As a result, you can see all the important information instantly without losing time on logging in and out. If you’re a big agency, this is a huge advantage, since it’s harder to miss anything and helps you react faster.

Source: Sitechecker

Scalability

Compared to many alternatives, it’s easy to scale with Sitechecker, as they have clear plans with custom options that allow you to manage a nearly unlimited number of websites.

Besides, you can add unlimited users to every project without paying anything extra, which is quite rare.

What about limitations?

While Sitechecker is a solid option for agencies that need a straightforward solution for a customized site audit, there are still some potential downsides:

• Customization is only available for Premium and Enterprise plans.
• You can set only one brand per account. So, if you manage multiple brands under one agency name or run SEO for several resellers, you’d need separate accounts to add branding for each.
• When it comes to the reports, you can tweak the layout at least a bit. But for dashboards, the layout and UI structure are fixed, which might be an issue if you prioritize flexibility.

13. WooRank

Source: WooRank

• Pricing: Starts at $133.25 for the Premium plan with 5 sites included (paid yearly).
• Free solutions: 3-day free trial available.
• Best for: White label website audit with unlimited PDF reports.

WooRank is another widely used white label website monitoring platform. Why is it popular? For a couple of reasons:

Custom reporting in 6 languages

A tailored report is one of the most important white label features. So, of course, WooRank has it, helping you:

• Create tailored, unlimited PDF reports with your own branding.
• Decide which metrics are important to you and your client (and only add those).
• Choose one of six languages for your PDF report (English, Spanish, French, German, Portuguese, and Dutch).

Unlimited audits

WooRank calls their audits Website Reviews. Basically, they’ve created a whole system that scores each web page according to the best SEO practices.

You get an unlimited number of audits, so you can easily check all your customers and their competitors to see where each stands.

Next, to each scoring criterion, you’ll get an explanation of why it’s important and how to improve your score. It’s very handy if you want to generate customized reports for your leads without spending much time.

Apart from quick audits, you can also create large, long-term projects to check your clients' websites continuously.

Clear and easy scoring system

One of the features that many users highlight is that WooRank is super straightforward and visually appealing.

They have a clear scoring system that helps both you and your clients understand the current wins and main issues that need to be solved.

Source: WooRank

What about limitations?

These are some of the most popular considerations users typically get:

• There is no client dashboard, so you can only create reports.
• While WooRank’s audit gives you a great overall analysis, it might not be technical enough. So, if you’re looking for advanced monitoring, maybe it isn’t the best pick.
• The lack of “depth” is also something users notice in other features, like competitor, keyword, and backlink monitoring. While it’s more than enough for many agencies, some find it a bit limiting.

White label SEO dashboards

Many agencies, instead of looking for SEO white label tools, simply use a dashboard where they can easily combine all the data from different platforms.

This way, you can continue using your favorite solutions even if they don’t have any customization features. And your dashboard will simply collect information from all that software, update it automatically, and send out tailored reports to your customers.

If this is something you want to explore, we have a couple of the best options you can try for this task.

14. DashThis

Source: DashThis

• Pricing: Starts at $135 per month for the Professional plan with 10 dashboards (paid annually).
• Free solutions: 15-day free trial available.
• Best for: Building custom dashboards and sending out white label reports.

DashThis is a popular option among digital marketing agencies. There are multiple reasons for this. Yet, these are some of the major ones:

Great customization abilities

As these dashboards are mostly used by agencies, of course, white labeling is a must. So, you can expect quite good customization, including:

• Custom logos, color themes, domains, and email.
• Tailored SEO reports that could be sent via email, PDF, or live URL.
• Adjustable drag-and-drop dashboards where you can choose almost any metrics and layouts.

30+ integrations

Any dashboard needs lots of integrations with popular optimization platforms to pull your data from. DashThis has over 30, including Ahrefs, GA4, Moz, Semrush, Web CEO, etc. So, you can easily combine stats from several tools into one customized report.

But even if you don’t find an integration you need, there is an option to add custom data with the CSV file tool, which might be really handy.

Source: DashThis

Several SEO use cases

Since there are multiple integrations and the dashboard is highly adjustable, you can use this dashboard for anything, from tracking your keyword rankings and backlinks to keeping an eye on traffic and bounce rate.

What about limitations?

While DashThis is a popular platform in its category, there could also be some minor issues for some users, such as:

• Costs can add up really quickly, as each plan has a limited number of dashboards. So, if you have dozens (or hundreds) of clients, the pricing might get slightly “painful.” Besides, considering that this is only a visualization solution, you’ll need to pay for other SEO software as well.
• If you want to build tailored formulas or complex logic, this option might not be enough. Yet, it covers most of the customization needs for most users.

15. Octoboard

Source: Octoboard

• Pricing: Starts at $100 per month for the Agency plan with 20 clients included (paid yearly).
• Free solutions: 14-day trial available.
• Best for: Custom reporting dashboards with 300+ templates and powerful customization.

Octoboard is another solution that can help you combine data from different sources into tailored reports. Apart from being 100% white label, it has several capabilities that any agency would appreciate:

Fully tailored client portals

This is an extremely useful feature if you want to deliver a truly tailored experience to your customers. Octoboard allows you to customize client portals and host them on your own site.

You can easily share any dashboard with your customers, deciding what information to keep private.

Source: Octoboard

Free audits included

Website audit is a free add-on for all Octoboard’s paid plans. They are unlimited, so if you’re currently paying for another audit solution, you can save here.

Besides, Octoboard allows you to embed an SEO audit form on your website or your customers’ sites to generate new leads. You can even decide to turn this into a paid feature; it’ll still be free of charge and white label.

70+ integrations and 300+ templates

Another great benefit this platform offers is over 70 integrations with other solutions, helping you gather all the data you need. You can also use Google Sheets documents if you wish to add any custom data.

As for the customization, you can design your reports from scratch or use over 300 templates from their gallery and adjust them as needed.

Source: Octoboard

What about limitations?

If you’re wondering what potential drawbacks to watch out for, here are some:

• Several users say that the platform lacks customization of comparison reports. So, if you want to make side-by-side or trend comparisons, it might not be as flexible as you expect.
• As it has powerful customization overall, it might take more time to get used to this solution compared to DashThis, for example.

16. ReportGarden

Source: ReportGarden

• Pricing: Starts at $75 per month (paid monthly). There are also discounts for annual plans available, but you need to contact their sales team for details.
• Free solutions: 14-day trial available.
• Best for: Easy custom reports and a portal for your marketing and SEO activities.

ReportGarden is another great dashboard on this list. Here are some of its most distinctive functionalities:

Interactive and tailored features

This platform offers some interesting capabilities that can help you present all your insights in a better way.

These include:

• When it comes to your dashboards, ReportGarden has custom widgets that can visualize marketing data and show ad previews.
• White label portal helps you share your work with clients without mentioning the platform you rely on (Report Garden).
• Automated reports that you can set up once and send out monthly to your customers.

1,000+ pre-built marketing report templates

You can save hours (if not days) of your time by using one of their adjustable templates. ReportGarden gives you dozens of options for any use case, so pick what works best and customize it further.

Besides, you can also transform all your data into dynamic visualizations that come in the form of stacked bar, pie, or line charts.

Source: ReportGarden

Several integrations

You get a number of platforms that integrate with ReportGarden. While most of them are related to PPC and social media, there are still SEO solutions like GA, GSC, Semrush, etc.

The optimization tool list might not be the most extensive one. But if you want to combine SEO with PPC and social media data, this could be a really good option.

What about limitations?

When it comes to the limitations, what you have to keep in mind is:

• The layout customization is quite limited. You can change logos and colors, add cover pages, and tweak headers. But it doesn’t go much further than this. So, if you want a highly customizable template, there could be some issues there.
• Some users also mention that sometimes, the platform doesn’t handle large datasets that well. So, performance might be slower than expected.

Conclusion

Whether you are looking for all-in-one white label SEO tools or something that can help you customize your local optimization or website audit reports, there’s definitely something out there for you.

We hope that this article was helpful to narrow down your list at least a bit. As you see, most platforms offer free trials. So, as always, the best solution is to take your time to go through each of your favorites and test them in action.

If you have any other favorites we haven’t mentioned, please let us know.