Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Michael King was the second guest on Adsy Talks, joining us to explore the future of search, AI, and modern SEO strategy. Founder and CEO of iPullRank, Michael is known for combining deep technical expertise with forward-thinking ideas on search behavior, content, and how brands can stay visible as the search landscape evolves.
🤯 Is this the end of traditional SEO? Is AI really about to wipe it out? We tackle these (and a few uncomfortable truths) in Episode 2 of Adsy Talks. 👑 This time, we’re joined by Michael King, Founder & CEO of iPullRank and a USA Today Top 10 SEO expert. Our host, Anthony, sat down with Michael to break down the real green and red flags of SEO in 2026 — and it turned into a deep, practical conversation packed with no-fluff insights. ❗ Spoiler: If your SEO “still works somehow,” that doesn’t automatically mean you’re doing it right. In this episode, you’ll unpack:
🤔 Is traditional SEO actually dead?
⚙️ What relevance engineering really means
🤖 How AI is reshaping search (for better or worse)
👨🏻💻 How solopreneurs can win at SEO in 2026
🛠️ Which SEO tools are worth using — and which aren’t
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