Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Barry Schwartz joined Adsy Talks to share his perspective on the fast-moving world of search, Google updates, and the evolution of SEO. Founder of Search Engine Roundtable and a longtime Search Engine Land editor, Barry is one of the industryβs most closely followed voices for understanding what is changing in search β and what actually matters for marketers.
Think SEO is a magic switch that shoots you straight to page one? Think again. Barry Schwartz (CEO & President of RustyBrick, Inc.) β one of the most recognized names in search β sits down with our host, Anthony, to bust the biggest SEO myths and take an honest look at 20 years of search optimization. What's changed? What's stayed the same? And what are SEOs still getting wrong after all this time? In just 25 minutes, you'll get rare insight from a true industry veteran:
π What SEO looked like in the early 2000s
π Panda, Penguin, or Hummingbird β which update changed everything?
π The mistakes SEOs keep repeating year after year
π How the SEO community has (and hasn't) evolved
π The biggest lessons from 20 years in search
π Barry's take on SEO journalism
π How the relationship between search engines and professionals shifted
π SEO in the age of AI β where do we go from here?
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