Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Despina Gavoyannis joined Adsy Talks to explore how SEO is evolving beyond rankings into brand visibility, mentions, and AI-powered search. Senior SEO at Ahrefs, Despina is known for connecting traditional SEO fundamentals with brand signals and modern search behavior, helping marketers understand how to stay discoverable and trusted across both search engines and AI platforms.
π¬ Brand mentions are to AI search what backlinks were to traditional SEO. Is this the new normal we are moving to? Welcome to the third episode of Adsy Talks, where we sit with β¨ Despina Gavoyannis, Senior SEO Specialist at Ahrefs, and discuss how to audit brand mentions for modern SEO. π‘ Core thought: Companies used to ignore the unlinked brand mentions, thinking they hold no value to SEO. But with AI-driven search β built on semantics, meaning, and contextual understanding β that assumption no longer holds. Modern systems donβt just count links. They interpret language, recognize entities, and understand how brands are discussed across the web. In other words, context now matters as much as β and sometimes more than β the link itself. To prove this approach, our host, Anthony, chatted about: π
Defining Brand Mentions & Their Role
Core Metrics to Define Where the Brand Stands Right Now
Brand Mentions in the AI / Modern Search Era
Process, Tools & Team for Monitoring Mentions
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