Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Belinda Conde joined Adsy Talks to explore how AI, zero-click search, and changing consumer behavior are reshaping the way marketers think about visibility and growth. SVP of Marketing at Datos and Director of DaaS Marketing at Semrush, Belinda is known for using real-world behavioral data to challenge assumptions about search, attribution, trust, and where consumers actually discover and evaluate brands.
🤯 Traffic is down 20%. Executives are panicking. But what if your sales have never been higher? In Episode 15 of Adsy Talks, Anthony sits down with Belinda Conde, SVP of Marketing at Datos, a Semrush company, to unpack what clickstream data actually reveals about how people buy online in 2026. ❗ Spoiler: the funnel is dead, Reddit is number two on the web, and zero click does not mean zero value. In this episode, we'll unpack:
🔍 Why the marketing funnel as we knew it simply doesn't exist anymore
🤖 Why AI replacing Google is a myth – and what the actual data says
📉 Why zero-click search should not scare you and what it's actually filtering out
🎯 The real consumer journey of one TV buyer – 8 days, Reddit, Perplexity, ChatGPT, two failed checkouts, and then a wall mount search after purchase
📣 Why Reddit just overtook Facebook as the second most visited domain from Google
🧠 Why the more tech we have, the more we crave human connection. What that means for marketing.
💬 Lazy content marketing is officially over. What replaces it.
📊 What Starbucks and Netflix are doing right that most brands completely ignore
🎮 Plus: True, False or LinkedIn – real data vs viral SEO headlines, no mercy
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