Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Kristina Bergwall joined Adsy Talks to explore why modern SEO is no longer just about rankings and traffic, but about how the entire organization builds visibility. SEO & AEO Director at Precis, Kristina is known for connecting search, AI visibility, brand, PR, and cross-functional strategy to tangible business outcomes — helping companies become better understood and trusted by both people and AI systems.
🤯 A lot of companies think SEO is working because traffic keeps going up. Meanwhile, the sales team complains about lead quality. Product launch pages aren’t what users search for. AI answers questions without sending clicks. And leadership has no idea why visibility isn't translating into revenue. ❗ Spoiler: If your departments still work in silos, AI already can't understand your brand. In Episode 9 of Adsy Talks, Anthony sits down with Kristina Bergwall, SEO & AEO Director at Precis, to unpack why modern SEO is no longer a marketing channel. (In fact, it's an operating system for your entire business) In this episode, you'll unpack:
🔍 Why SEO bought as an add-on service is already failing
🤖 How LLMs decide which brands to trust, and what signals they actually look for
🏗️ Why SEO + Dev collaboration is the most underrated growth unlock
📣 The real revival of digital PR, and why it has nothing to do with link juice anymore
🎯 How inconsistent internal messaging confuses AI about your brand externally
📉 Why rankings are the most overrated SEO metric right now
🧠 What elite SEO leadership will actually look like in 2026 and beyond
💬 Google ranks pages. AI evaluates entities. What does that mean for your strategy?
🎮 Plus: "Who's secretly responsible?": a game where business problems meet awkward department accountability
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