Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Inyene Udom joined Adsy Talks to explore what happens after SEO brings visitors to a website β and why more traffic doesnβt automatically mean more leads or sales. A website conversion strategist, Inyene is known for connecting SEO, UX, messaging, and conversion behavior to help brands understand where engagement breaks and how to turn visibility into action.
π€― Your SEO is working. Your traffic is up. But you see no conversions or sales. Ranking is just getting people to the door. What happens after the click β that's where the real game is played. In Episode 7 of Adsy Talks, Anthony sits down with Inyene Udom, website conversion strategist and upcoming speaker at brightonSEO, to unpack the invisible leaks that kill conversions β and how to fix them before pouring more traffic into a leaking gas tank. β Spoiler: The safest button on your website right now is the back button. In this episode, you'll unpack:
π Why traffic goes up, but leads stay flat β and what to check first
π How to read scroll depth data without guessing
π― Where call-to-action buttons go wrong β too early, too late, too generic
π§ Why people get scared clicking buttons β and how to fix that
π How to turn your offer page from a feature list into a transformation
π€ Why your website footer is a handshake β and most sites get it wrong
π² How mobile and desktop behavior should change your entire optimization strategy
π οΈ A simple audit framework: traffic is up, leads are flat β here's where to start
π€ Why AI is shortening the user journey β and what that means for your pages
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