Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Garrett Sussman joined Adsy Talks to explore how SEO is evolving as search becomes more conversational, personalized, and AI-driven. Marketing Director at iPullRank and host of *The SEO Weekly*, Garrett is known for connecting SEO, content strategy, digital PR, and generative AI to the bigger question of how brands stay visible, trusted, and considered throughout the modern buyer journey.
🤖 AI Overviews just rewrote your search results. Without asking you. The fix? In Adsy Talks Ep. 6, Anthony sits down with Garrett Sussman, Director of Marketing at iPullRank, to dig into the uncomfortable reality of search in 2026 — where AI Overviews pulls answers from multiple sources, rankings are table stakes, citations are currency, and your brand story is being written without you. ❗ Spoiler: "We gave it vibes" is not a citation strategy. In this episode, you'll unpack:
🔍 Why ranking #1 no longer guarantees AI will mention you
🤖 How hyper-personalization is breaking "shared reality" in search
📣 What actually makes AI trust and cite your brand
🏆 The new three-tier measurement framework replacing classic SEO KPIs
🎯 Why share of voice is the most underrated signal right now
📉 Outbound clicks in AI mode are under 3% — so what replaces traffic as a KPI?
🛠️ The skills SEO teams actually need in 2026: PR, structure, omnichannel
💬 Why conversational search is sycophantic — and what that means for your content
🎧 Whether you're an SEO specialist, content strategist, or marketer wondering why AI keeps ignoring you — this one's going to sting a little. In the best way.
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