Summer and early fall were full of wonderful SEO events, supported by Adsy. We brought three completely different concepts with the same mission: create something memorable and actually meet in person people who work and shape this sphere every day.

Here's the recap of the events and how Adsy showed up at each one.

SEO Estonia, Tallinn

In July, our Adsy leadership team flew to Tallinn for SEO Estonia. The event brought together more than 300 marketers from more than 27 countries for three days of hands-on SEO, AI, and content strategy sessions

We brought a spy movie aesthetic. We also set up a red-carpet photo zone, where everyone could feel like a special agent in the world of SEO.

The most memorable moment was our conversations with speakers and participants. Anthony Fedosenko, Head of Customer Support at Adsy and the host of the AdsyTalks podcast, had a chance to do a short interview with the speakers. Among his guests were Karl Kangur, co-organizer of SEO Estonia and founder of Smash Digital, Greg Gifford, COO of SearchLab, Kristina Frunze, founder of WebView SEO, and Kyle Roof, founder of Page Optimizer Pro.

Anthony asked a simple question: “If Google disappeared tomorrow, where would your traffic come from?” The answers were surprisingly different. Among speakers' guesses were Apple Maps, video, LLMs, and, of course, social media.

SEO can be fun too, and this event was proof of that. For example, Anthony talked to Annie Ma, B2B social media manager at Odys, host of the Biz-tainment Podcast. And their conversation was full of jokes.

The format of SEO Estonia, with mastermind sessions and networking, gave us a deep, meaningful experience and a lot of insights we already put into practice within our Adsy products.

MozCon, New York

MozCon is one of the largest SEO and digital marketing events of the year, which took place in New York on the 14th of July. This year, our Eddie the Owl was on every column in the venue.

We prepared many surprises for participants. But if you ask anyone who was there what they remember most, it’s probably Eddie finding MozCon's famous mascot, Roger, who was inseparable the whole day. People were excited to see this couple, and of course, everyone wanted a photo with them.

Among the speakers were the sharpest minds in the industry: Willow Mack, from Moz, Crystal Carter from Wix, Eric Siu, CEO at Single Grain, Dr. Pete Meyers (Moz), alongside a long list of speakers unpacking where SEO and AI search are heading next.

We were especially happy to see among the speakers Mike King, Founder and CEO of iPullRank and our guest on the AdsyTalks podcast. We discussed with Mike whether traditional SEO is really dead, what is "relevance engineering", and how AI is changing search. You can watch the full episode on the Adsy YouTube channel.

As always, MozCon shapes the industry, and we’re proud to have been a part of such an event.

brightonSEO, San Diego

September brought us to sunny California for brightonSEO San Diego. Adsy came in as a Premium Sponsor for the two-day event, running September 15–16.

The famous movie “Top Gun” was filmed in San Diego, so we decided to make a parallel with SEO and prepared special aviator sunglasses, branded tumblers at the coffee booth, and full styling at the coffee station.

Attendees could take a coffee, pick up our branded gifts, and have a talk between sessions about where search is heading next.

Among speakers were Thomas Peham of Otterly AI, Andy Crestodina of Orbit Media, Akvile DeFazio of AKvertise, Cindy Krum of MobileMoxie, and Ross Hudgens of Siege Media, and many others.

Thomas Peham already joined AdsyTalks for Episode 12 to unpack his insights about AI search. You can watch the full episode on our YouTube channel.

Adsy sponsored the event's closing drinks party with a dedicated photo zone and even more branded giveaways. And finally, the special guest arrived. He looked exactly like Tom Cruise from a movie on a motorcycle, aviators on, spending the night taking photos and talking about SEO.

It’s definitely the party everyone is still talking about. That means our mission to create moments worth remembering is accomplished.

Final words

The real value of these events is the people we meet and conversations that happen over coffee, at a photo wall, or during an after-party. Huge thanks to everyone who makes this event possible. We’re proud to be part of these events and are already preparing for the next ones.

Meanwhile, feel free to explore Adsy's tools built for SEO and visibility.