Anthony Fedosenko is the host of Adsy Talks, where he sits down with leading voices in SEO, marketing, growth, and tech to explore what happens after visibility. His conversations go beyond tactics and trends, focusing on the decisions, systems, and ideas that turn traffic, authority, and brand presence into real business results.
Rand Fishkin joined Adsy Talks to explore how marketing and SEO are changing in a zero-click, AI-driven web โ and why traffic alone is becoming a weaker measure of success. Co-founder and CEO of SparkToro and former co-founder and CEO of Moz, Rand is known for challenging conventional marketing wisdom and using audience research and data to show how brands can build demand, influence, and visibility beyond traditional search.
๐คฏ Traffic is still the KPI that half of marketing reports are built on. But the harsh truth is that traffic is now a vanity metric. In Episode 11 of Adsy Talks, Anthony sits down with Rand Fishkin โ founder of Moz, founder of SparkToro, and one of the most consistent voices questioning what modern marketing is actually measuring โ to unpack why the web stopped sending clicks, why that's not Google's fault alone, and what marketers should be doing instead. โ Spoiler: The biggest change AI ever made to marketing happened 15 years ago. Not 15 months ago. In this episode, you'll unpack:
๐ Why zero-click doesn't mean zero business, and what it actually means for your strategy
๐ 68% of searches end without a click (and it's only going to get worse)
๐ฏ Why traffic is a terrible goal and what to measure instead
๐ค The false narrative about AI taking everyone's jobs (the track record says otherwise)
๐ง How to separate "our competitors are there" from "our audience actually pays attention there"
๐ฃ Why great content is no longer enough
๐จ Why AI can clone art but can never make it
๐ท A wine study that proves stories physically change how your brain processes experience
๐ฎ Plus: True, False, or LinkedIn BS: a game where SEO narratives meet brutal verdicts
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