Content Marketing Trends That Will Boom in 2023

How is content marketing going to look like next year? What should you invest your money, time, and resources in?

Adsy gives you the answers to these questions and presents the most probable spheres of marketers' interest for 2023.

Think of ways to include the trending tendencies in your content strategy for the next year - be one step ahead of your competitors.

Content marketing trends that will boom in 2023

Live videos

75% of marketing teams surveyed invested in video production in the last three years but only about 14% are using live video

Short-lived ephemeral content

Ephemeral content is short-lived content that goes away after the viewer sees it or after a 24 hour period.

Over 500 million people use Instagram Stories every day

Advantages

Chatbots

Why employ chatbots?
To reduce repetitive processes requiring customer support employees

Generation Z targeting

Other nicknames for Gen-Z:

Key secrets for targeting Gen-Z:

Mobile optimization

Top 10 Mobile Apps by downloads number

Virtual reality

Customer interest in the category

References

Are you implementing any of these yet? Or, do you plan to add them to your marketing strategy for the next year? Tell us in the comments below!

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