28+ SEO APIs for Businesses: Automate Every SEO Task
28+ SEO APIs for Businesses: Automate Every SEO Task
SEO is great, by all means. But truth be told, it is equally draining.
Chances are you probably have an army of tools to make your workflow easier. Yet, we all know that often, it can be a pain to integrate all that software seamlessly.
Sometimes, it seems like ‘seamless’ is only that word marketers use on their landing pages, but, in reality, a solution like this doesn’t exist.
If that sounds like you, you have to try using SEO APIs more.
This guide is for those who are tired of trying to wade through a jungle of tools. And those for whom doing their day-to-day SEO tasks feels about as appealing as scrubbing their skin with sandpaper.
No need for more introductions; let’s get to the point.
Wondering What an SEO API Is?
An SEO Application Programming Interface (that’s what the API stands for) is basically a nifty tool that helps automatically pull real-time SEO data from the web to your site without you having to scrap or search for it.
The best part about APIs is that, today, they can cover any possible SEO need you have. All these opportunities are amazing. The only issue is that there are so many options that it’s easy to get lost.
If you’re wondering which one is the best for you, we’ve got you covered.
Most blogs only talk about the most popular tools and call it a day. Yet, we are going to look at the huge variety of SEO APIs that can help your business automate pretty much any SEO task.
On that note, these are the SEO API tools we’ll cover today:
- Comprehensive SEO analysis
- Ranking and positioning monitoring
- Backlink analysis
- Technical SEO audit and website analysis
- Competitor analysis
- Local SEO
- Specific SEO tasks
Excited yet? Let’s go!
Services for Comprehensive SEO Analysis
Nine times out of ten, people hear SEO tools, and they immediately think of these popular (and maybe even a little cliché) brands. They’re so famous for a reason, though.
That’s why let’s address the elephant in the room first, and after that, we can move on to more specific API tools.
So, here are comprehensive APIs for full-scale SEO analysis:
Ahrefs API
Source: Ahrefs
Ahrefs has been in the SEO game for a long time, and it’s no surprise that we mention them first on this list.
This SEO analysis API tool provides comprehensive real-time analysis of links, organic keyword ranking, and pretty much anything you need for your search engine optimization. Of course, it also lets you look under the hood of your competitor's sites. So, you get a full buffet of features.
Besides, you can create specific custom integrations to suit your own unique workflow. Thanks to its huge SEO database, you will be able to get valuable insights into how your website is stacking up against your competitors.
After that little spy mission (a little espionage can’t hurt, right?), you should be able to figure out just what you need to do to beat their rankings.
SEMrush API
Source: Semrush
It’s better to picture this SEO on-site API tool as the Swiss army knife of APIs — an all-in-one SEO solution for keyword, ranking, backlinks, and competitor analysis. Well, everyone who knows at least a bit about SEO knows Semrush.
With this API, you don’t have to spend hours going over tons of data manually. Not only do you save time and boost productivity, but you can also launch projects from anywhere and get real-time updates on ranking changes.
This way, you can quickly tweak your strategy and maintain your competitive edge. Did someone say win-win? We couldn't agree more.
Serpstat API
Source: Serpstat
Serpstat API offers a complete solution for analyzing keywords, links, and content. You can also do a domain analysis and a sitewide audit with almost no effort.
Besides, now, with the GPT-4 integration, you can discover new insights and possibilities faster.
Of course, this ChatGPT plugin won’t do all the work for you, but it can be handy for some of the basic tasks, making your analytical work at least a bit easier.
Source: Serpstat
The world of digital marketing is not for the fainthearted, and it doesn’t help to go into it blindfolded. That’s why you need all the ‘armor’ you can get. While we got a bit too metaphorical, you get the idea – trying various software can actually make a world of difference.
So, using an SEO checker API like this one will not only enable you to run deeper SEO analysis but also help you come up with a more refined strategy.
DataForSEO API
Source: DataforSEO
This is more than just a standard SEO keyword API tool. The DataForSEO API is another versatile service for analyzing search data, backlinks, content, and more – whether for SEO or PPC campaigns.
Packed with so many features and customization options, you are sure to get comprehensive real-time data on your SERP analysis. It’s not restricted to just Google, either.
You can use it to get a structured real-time view of your global web performance across different search engines like Yandex, Yahoo, and Bing in any language.
SEO PowerSuite API
Source: SEO PowerSuite
When it comes to using API for SEO metrics analysis, you want something that not only has a huge, up-to-date database but is also designed for easy scalability. That’s what you get with this tool, as it gives you unlimited SEO data.
Designed to provide a full set of SEO tools for audits, rank tracking, and link analysis while prioritizing data accuracy, you can’t go wrong with this one. Plus, with so many metrics, it’s easy to fine-tune the workflow to focus on exactly what you need.
Google SEO API
Source: Google Search Console API
Your mind probably jumped to Google SEO API right at the start of this article. Well, who wouldn’t think of it — it is the search giant for a reason.
Google Search Console API is basically giving you most of the functionality of the Google Search Console (GSC). You can use it for anything from monitoring which pages are ranking for your target keywords to catching sitemap errors early on.
Top SEO Ranking and Position Monitoring Tools
When marketers talk about SEO ranking API trackers, they mean services that track a website’s positions based on keywords. Why does this matter?
- Well, monitoring your keyword ranking position lets you know the pulse of your online presence. How else will you catch when it’s flatlining, and you need to do something quick to bring it back up before it’s too late?
- Rankers can also save you hours of manually checking your rankings (and your sanity too, btw. You’re welcome
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