15 Experts on How DeepSeek AI Will Change Content Marketing Pt.2

We continue our journey regarding artificial intelligence. What is DeepSeek AI? Why do we even care about it? Our first part can shed more light on it.

But, basically, more than 70% of CMOs have already tried generative AI in their marketing experiments. And DeepSeek AI is taking the industry by storm. So, we cannot miss an opportunity to discuss it.

In our second part, we also reached out to C-level executives, founders, Heads of departments - and talked to Adsy’s CMO, too - to find out how AI, and especially DeepSeek, change content marketing.

They shared how they use the technology in their industries - from marketing to medicine or web design.

Enjoy!

Contents

• 1. Michael Marchenko “In terms of strategic planning and forecasting, AI tools like Deepseek turn data into actionable insights”
• 2. Sam Jacobs “DeepSeek offers new contextual understanding, brand voice emulation, and real-time optimization”
• 3. Alexandra Dubakova “Content editorial calendars will no longer become reactive, with DeepSeek, they will now become predictive”
• 4. Grant Aldrich “Businesses take meaningful steps toward a more sustainable future while strengthening their brand and consumer trust when using DeepSeek”
• 5. Adam Young “DeepSeek provides more user data and helps businesses to adapt to users’ needs”
• 6. David Haskins “DeepSeek AI doesn’t just match keywords - it analyzes meaning and intent”
• 7. Robert Portillo “DeepSeek AI allows for real-time data analysis, enabling marketing professionals to craft content that resonates with target audiences more effectively than traditional methods”
• 8. Itamar Haim “The power of AI lies in its ability to predict trends and aid in strategic planning, which elevates our content marketing strategies”
• 9. Ryan Miller “When AI is harnessed properly, it revolutionizes content marketing by providing data-driven insights”
• 10. Joshua Odmark “AI-driven personalization causes higher engagement because content resonates with readers, which leads to better brand loyalty”
• 11. Josiah Lipsmeyer “By utilizing AI technologies, campaigns can run seamlessly; this automation not only saves time but also amplifies marketing ROI”
• 12. Adam Garcia “AI transforms content marketing because it brings a balance between accessible information and sophisticated analysis”
• 13. Gregory Rozdeba “Embracing AI in marketing not only improves decision-making but also strengthens relationships with customers”
• 14. John Cheng “AI in content marketing is like having a secret weapon; it significantly boosts our ability to predict content performance and adapt strategies in real time”
• 15. Justin Herring “Less time spent on repetitive tasks (thanks to AI), while predictive analytics helps forecast content performance for better ROI”
• Conclusion

1. Michael Marchenko “In terms of strategic planning and forecasting, AI tools like Deepseek turn data into actionable insights”

Deepseek and similar technologies open up new strategic horizons in content marketing and SEO. On the one hand, they equip us with powerful tools that allow us to:

• Conduct deep semantic analysis. Understanding the context and subtleties of language helps identify the real needs of the audience.
• Cluster and structure information. This simplifies the creation of holistic, thematically related strategies based on real data.
• Instantly track trends. Timely information allows you to quickly respond to changes in the market and adjust your strategy in real time.
• Integrate with other analytics platforms. Combining data from different sources provides a more complete picture of the current situation.
• Give personalized recommendations. This helps to tailor content to the unique characteristics of your brand and target audience.

In terms of strategic planning and forecasting, AI tools like Deepseek turn data into actionable insights. Today, we can already say that in the near future, successful marketing strategies will be built on the synergy of data and creative thinking. We will see:

• Real-time hyper-personalization. Content will adapt to audience demands and behavior literally “on the fly.”
• The transition from reactive to predictive marketing. Thanks to deep analysis, brands will be able to not just react but anticipate changes in the market.
• New professional roles. Specialists who can interpret AI data and turn it into lively, emotional stories will become key players in digital strategy.

However, despite all the technological “goodies,” real success is always based on people. Machines can analyze and offer hypotheses, but it is human intuition, creativity, and emotional intelligence that turn dry data into unique brand stories. Your personal voice, experience, and even a sense of humor are what make content truly lively and memorable.

After all, if a machine tries to joke, its algorithmic humor can be so accurate that the audience will not always understand where the joke ends and the clarity of machine thinking begins. Thus, the combination of Deepseek's strategic analytics with the uniqueness and creativity of humans becomes the key to creating adaptive, emotionally engaging, and competitive marketing strategies of the future.

Michael Marchenko, CMO, Adsy

About: With over 12 years of experience in marketing, Michael specializes in the development and implementation of B2B and B2C marketing strategies, digital transformation of businesses, and the construction of user data aggregation systems for the personalization of advertising activities that stimulate sales growth and enhance brand recognition.

2. Sam Jacobs “DeepSeek offers new contextual understanding, brand voice emulation, and real-time optimization”

DeepSeek AI will shift how brands create, distribute, and refresh content. Most AI writing tools were an iteration of generative AI. DeepSeek challenges this through its new contextual understanding, brand voice emulation, and real-time optimization. Here are a few ways DeepSeek AI will change content marketing.

It thinks concepts:

DeepSeek AI goes a mile beyond predictive text since it thinks concepts. It uses a deep retrieval-based architecture that understands topics fully. Therefore, it can generate authoritative, high-context content that mirrors factual insights instead of rehashing web-scraped data.

It offers brand voice consistency:

A major weakness of the current AI content generator tools is they lack brand voice consistency, especially at scale. They promise customization for every business and underdeliver through generic phrasing and tone mismatches.

DeepSeek AI changes this through its contextual fine-tuning. Brands can use it to lock in specific tones, styles, and messaging consistency. Every product description, blog post, or email sequence will maintain your signature voice. It then becomes easier for your audience to build trust with your brand.

It can produce hyper-personalized content for a niche audience

DeepSeek AI allows on-the-fly adjustments based on different segments. It is well-equipped to adjust the content depth based on who is browsing your website, is it a beginner or a repeat client? This level of personalization at scale was impossible to achieve before.

DeepSeek AI offers advanced retrieval abilities, which is in line with the changing SEO tactics and search behavior. Already, Google is using an AI-driven Search Generating Experience. DeepSeek AI encourages the move from keyword-based search dominance to intent-driven, entity-based ranking factors.

For marketers, it means we now need to switch from producing mass content to writing high-quality, expert-driven pieces that AI can intelligently synthesize. It will make the difference between chasing short-lived search rankings and owning authoritative content categories.

Sam Jacobs, Head of Marketing, Ammo.com

About: Sam Jacobs is the Head of Marketing at Ammo. Prior to being made "Grand Poobah" of Ammo’s team marketing efforts, he was the lead writer and chief historian at Ammo for more than 7 years. During that time, his work was cited by Bloomberg, USA Today, and National Review, amongst others. Sam’s work was also republished on ZeroHedge, Lew Rockwell, Sons of Liberty Media, and more.

3. Alexandra Dubakova “Content editorial calendars will no longer become reactive, with DeepSeek, they will now become predictive”

I have seen how AI-generated content has evolved from robotic, keyword-stuffed articles to something more fluid and contextual. DeepSeek understands meaning, intent, and nuance. The output is great, cohesive content that doesn’t feel like a generic SEO play. DeepSeek produces content that matches human expertise, opinion, and persuasion, and industries that rely on experience-driven narratives like ours, finance or health, will benefit greatly.

Content Calendars will be Predictive, not Reactive

We tend to think of AI as an improvement, and DeepSeek is challenging this. Besides improving content creation, it is changing how we plan out content marketing. Today, we spend hours optimizing content for search engines. DeepSeek AI analyzes and anticipates content needs.

Therefore, content editorial calendars will no longer become reactive, with DeepSeek, they will now become predictive. For us, it means we can generate travel content that evolves with traveler demand, suggesting tours based on real-time user behavior, seasonality, or emerging travel restrictions, not based on static trends.

It Is Equipped to Match Strict Editorial Guidelines

DeepSeek AI content is more widely adaptable, even for brands with the strictest editorial guidelines. Hence, beyond being used as a tool to churn out content to keep up with the content marketing schedule, it is becoming an extension of marketing teams. It is more reliable, and its ability to refine its messaging over time without constant human intervention is unbeatable.

No More Worry about Authenticity

DeepSeek addresses the major issue in the content industry currently- detection. Its advanced contextual generation makes it hard to differentiate between AI-produced content and human writing. Gladly, the difficulty is not arising from tricking detection tools. It comes from its genuine ability to understand and construct content like a human expert. Therefore, brands don’t need to worry about the costs of scaling content production while sacrificing authenticity.

My Take

DeepSeek is an inflection point that is getting us from the “good enough” content era to an era where AI thinks like an expert, speaks like a brand, and adapts like a human marketer. It no longer pays to play by the old rules, and those who hesitate to catch up with DeepSeek might be missing out.

Alexandra Dubakova, CMO, Free Tour

About: Alexandra is the CMO at Freetour - a service for free walking tours & budget activities, with 10 years of experience in marketing.

4. Grant Aldrich “Businesses take meaningful steps toward a more sustainable future while strengthening their brand and consumer trust when using DeepSeek”

DeepSeek AI helps businesses create smarter content with less waste. Traditional content marketing is time-consuming and resource-heavy, often requiring multiple drafts, excessive research, and large-scale distribution — all of which demand energy and storage. AI streamlines this process by generating accurate, relevant content in real time, reducing the need for endless revisions and preventing digital clutter. Less redundant content means lower server loads and a smaller carbon footprint.

AI-powered marketing is all about efficiency — doing more with less. DeepSeek AI analyzes real-time data to ensure content is engaging and on target. Instead of wasting resources on trial-and-error campaigns, businesses can use AI to refine their strategy upfront. This reduces the energy needed for constant A/B testing, unnecessary ad spending, and excessive content production, making marketing teams leaner and more effective while lowering costs.

AI-driven content marketing reduces the environmental impact of digital advertising. Every blog post, ad, and email campaign requires storage, processing, and distribution — activities powered by energy-intensive data centers. AI helps businesses cut back on wasteful digital practices by optimizing content from the start. More precise targeting means fewer unnecessary ads, less storage demand, and reduced strain on internet infrastructure, ultimately lowering emissions linked to digital marketing.

AI is the future of sustainable marketing, aligning with corporate ESG goals. As more companies commit to sustainability, AI-powered content creation offers a way to be both eco-friendly and cost-effective. DeepSeek AI reduces human workload, minimizes digital waste, and makes marketing strategies more efficient. Businesses that embrace AI-driven marketing aren’t just saving money — they’re taking meaningful steps toward a more sustainable future while strengthening their brand and consumer trust.

Grant Aldrich, Founder & CEO, Preppy

About: Grant Aldrich is the founder & CEO of Preppy, an online education platform focused on making learning more affordable and efficient. He’s seen firsthand how AI-driven content marketing can make businesses more sustainable while cutting costs and reducing environmental impact.

5. Adam Young “DeepSeek provides more user data and helps businesses to adapt to users’ needs”

AI revealed that consumers were looking for more than just tickets; they needed event-specific data, which we were not offering. For example, fans searching for "Morgan Wallen tickets" needed information about stage layout, seat views, and whether resale prices were rising or falling. We had the data, but we weren't presenting it effectively.

So we adapted. We enhanced listings with AI-driven insights such as price trend analysis, best-value seating recommendations, and venue-specific tips. The results were immediate: time on the page increased by 22%, while ticket conversions jumped by 14%.

DeepSeek AI also indicated that our venue pages were underutilized. Most were simply maps and seating charts, but AI suggested including local parking options, dining suggestions, and even predicted weather conditions for outdoor events. This change alone resulted in a 19% boost in engagement on venue pages, as buyers stayed longer and viewed more events.

We used to focus solely on ticket availability, but AI has shown us that context - what happens before and after a fan buys - is equally important.

Adam Young, CEO & Founder, Event Tickets Center

About: Adam Young is the CEO & Founder of Event Tickets Center. This source is not a traditional blog, but its website features plenty of event listings.

6. David Haskins “DeepSeek AI doesn’t just match keywords - it analyzes meaning and intent”

Legal marketing relies heavily on search visibility, and I've seen DeepSeek AI disrupt traditional SEO tactics. Law firms that don’t adjust will see their content buried.

DeepSeek AI doesn’t just match keywords - it analyzes meaning and intent.

We examined this by comparing two articles: one with traditional SEO strategies (high-volume keywords, backlinks) and another designed for AI-powered search (case studies, legal precedents, thorough claim processes). Over a four-month period, AI-friendly content outperformed keyword-optimized content by 42% in AI-driven traffic.

Another change is that DeepSeek AI prioritizes data-driven and structured content.

Our legal FAQs used to rank well, but AI search engines increasingly prioritize pages with real-world case outcomes, state-specific legal intricacies, and claim eligibility decision trees. A simple post titled "What Is Wrongful Death?" will no longer be enough; content must anticipate follow-up questions and provide expert analysis.

AI-powered search also pulls direct answers from structured content. We redesigned pages with clear headlines, brief summaries, and bulleted legal steps, resulting in a 17% boost in featured snippet placements in AI-driven search engines.

Legal marketers cannot rely on outdated SEO techniques. AI-powered search engines value depth, clarity, and authority - companies that adapt will thrive, while others will fade away.

David Haskins, CEO, WrongfulDeathLawyer.com

About: David Haskins is CEO of WrongfulDeathLawyer.

7. Robert Portillo “DeepSeek AI allows for real-time data analysis, enabling marketing professionals to craft content that resonates with target audiences more effectively than traditional methods”

As a professional founder and SEO expert, I have successfully utilized AI in content marketing by regularly using AI-driven tools to enhance search engine rankings and strategize increased visibility.

We combine these innovative tools with traditional SEO methods because AI aids us in understanding complex search algorithms and allows us to refine our techniques at Nimbus Marketing, creating effective marketing strategies. AI in marketing has made it easier to analyze data, providing insight to optimize SEO efforts, leading to significant improvements in search visibility and business growth.

The incorporation of AI into content marketing has revolutionized the way we approach both creation and optimization. Tools like DeepSeek AI allow for real-time data analysis, enabling marketing professionals to craft content that resonates with target audiences more effectively than traditional methods. This technology seamlessly integrates with existing strategies to enhance overall marketing outcomes.

I look forward to seeing how AI continues to shape the content marketing landscape, providing innovative solutions to complex challenges.

Robert Portillo, CRO Consultant, Peel and Stick Wall Murals | Founder, Nimbus Marketing

About: Experienced Business Owner with a demonstrated 17-year history of working hands-on in the fields of search engine optimization, and 10 years in the field of conversion rate optimization. Robert is particularly excited and well-versed in the areas of conversion rate optimization and split testing. Robert and his team at BroBex have helped hundreds of clients get better rankings and higher conversions.

8. Itamar Haim “The power of AI lies in its ability to predict trends and aid in strategic planning, which elevates our content marketing strategies”

For the integration of AI in content marketing, all you need is to explore ways that artificial intelligence can revolutionize how we approach creating and optimizing content.

By utilizing AI, we can enhance user experience through personalized content and discover more precise keywords that improve search rankings. Additionally, by embedding AI-driven tools, we streamline SEO efforts, focus more on strategic tasks, and further optimize content, enhancing site engagement and visibility.

The power of AI lies in its ability to predict trends and aid in strategic planning, which elevates our content marketing strategies.

When AI personalizes content, the user experience improves because individuals feel valued; this connection stems from AI's ability to analyze preferences and deliver exactly what the users seek. It's akin to providing everyone with their tailored niche in a world filled with possibilities.

Itamar Haim, SEO specialist, Elementor

About: An experienced SEO strategist leading the efforts for Elementor, a cutting-edge website builder platform. His expertise lies in crafting data-driven strategies that boost website visibility and organic traffic and enhance the overall user experience.

9. Ryan Miller “When AI is harnessed properly, it revolutionizes content marketing by providing data-driven insights”

Opting for a more insightful approach, I'd recommend fellow CMOs and Heads of Content to explore our experience with AI in the realm of healthcare marketing.

AI significantly enhances how we tailor medical marketing strategies, and this transformation relies on integrating AI into content creation processes. At Etna Interactive, we witness AI's power as it sharpens our SEO practices for better online visibility.

When AI is harnessed properly, it revolutionizes content marketing by providing data-driven insights. This shift allows healthcare businesses to deliver more personalized patient experiences.

Having steered Etna Interactive from its inception, I have a deep understanding of digital marketing's impact on healthcare delivery.

Ryan Miller, Founder and CEO, Etna Interactive

About: At Etna’s AI-driven workshops and content showcases, Ryan shares strategies that empower healthcare practices to refine their marketing with AI. His passion lies in exploring new digital strategies that push boundaries in healthcare marketing.

10. Joshua Odmark “AI-driven personalization causes higher engagement because content resonates with readers, which leads to better brand loyalty”

One thing that fascinates me about AI in content marketing is its incredible ability to personalize content while boosting search engine optimization efforts. By implementing AI for SEO, we can enhance search visibility and create personalized user experiences, ultimately driving more traffic to our websites.

With Local Data Exchange, our tools use AI-driven keyword research to strategically position content, helping businesses create a smart marketing strategy. When AI suggests high-impact keywords, we know it's finding smart solutions.

AI-driven personalization causes higher engagement because content resonates with readers, which leads to better brand loyalty.

When our content matches user preferences using AI, it creates a connection that keeps people coming back, and that connection is what every brand needs for sustained success.

Joshua Odmark, Founder and Chief Information Officer, Local Data Exchange

About: Joshua Odmark is the Founder and Chief Information Officer at Local Data Exchange, where he has over a decade of experience in full-stack engineering and SaaS solutions. Expertise in SEO and AI allows him to guide companies in leveraging these technologies for optimized content marketing.

11. Josiah Lipsmeyer “By utilizing AI technologies, campaigns can run seamlessly; this automation not only saves time but also amplifies marketing ROI”

One thing that involves me as the CEO of a digital marketing agency is how AI is transforming content marketing, especially for industries like plastic surgery.

We've seen that AI can boost SEO strategies and enhance personalized patient engagement, and it helps streamline the content creation process when we incorporate technology effectively.

At Plasthetix, we aim to use AI-driven tools to gather real-time data, which allows us to deliver insights that keep our marketing campaigns sharp. This efficiency means our surgeons get more time to focus on patients while AI takes care of mundane tasks, making marketing efforts more targeted.

By utilizing AI technologies, campaigns can run seamlessly; this automation not only saves time but also amplifies marketing ROI.

Josiah Lipsmeyer, Founder & CEO, Plasthetix

About: With a strong background in public relations and content marketing, Josiah has focused on helping plastic surgeons grow their practices. His experience in optimizing sales processes involves using niche influencers and SEO to enhance brand outreach, and AI plays a crucial role in this. By staying engaged with current marketing trends and utilizing the latest AI tools, he provides valuable strategies tailored to the needs of the plastic surgery industry.

12. Adam Garcia “AI transforms content marketing because it brings a balance between accessible information and sophisticated analysis”

As someone deeply immersed in both the financial and digital marketing worlds, I appreciate how AI is increasingly becoming a vital component of successful content strategies.

For those of us in content marketing and SEO, all you need is to understand how AI reshapes our strategies by making search visibility more effective. We embrace AI to analyze data efficiently and improve client outcomes; our focus stays on crafting content that blends human creativity with machine precision, allowing us to meet diverse investor needs at The Stock Dork.

AI transforms content marketing because it brings a balance between accessible information and sophisticated analysis. By harnessing AI's power, we can predict market trends more accurately; hence, our clients enjoy tailored financial advice that's timely and actionable.

Adam Garcia, Owner, The Stock Dork

About: Adam Garcia is the founder of The Stock Dork. His journey, from crafting SEO strategies to empowering investors, has equipped him with a deep understanding of how AI can enhance content marketing for financial stakeholders. Whether it's simplifying complex data or personalizing investor insights, his goal is to maximize engagement while enriching the user experience with predictive capabilities.

13. Gregory Rozdeba “Embracing AI in marketing not only improves decision-making but also strengthens relationships with customers”

Opting for a more insightful approach, I'd recommend CMOs and content strategists explore how AI is revolutionizing content marketing to enhance customer engagement.

Our team at Dundas Life integrates AI into personalized insurance solutions, and we are eager to share our journey in tailoring SEO strategies to attract potential customers in the Canadian market.

By focusing on AI's role in customer engagement, we can demonstrate how technology drives growth and builds meaningful connections with clients.

As AI reshapes the marketing landscape, it creates opportunities to increase impact through data-driven insights. So, embracing AI in marketing not only improves decision-making but also strengthens relationships with customers.

Gregory Rozdeba, CEO & Co-Founder, Dundas Life

About: Gregory Rozdeba is the CEO and Co-Founder of Dundas Life and has a deep understanding of integrating AI in the insurance sector. With his background in finance and business development, he has led efforts to secure funding and drive growth in insurtech. His career experience positions Gregory to provide unique insights into AI's transformative impact on marketing in financial services.

14. John Cheng “AI in content marketing is like having a secret weapon; it significantly boosts our ability to predict content performance and adapt strategies in real time”

As a professional CEO leading PlayAbly.AI, I have experienced the transformative power of AI in content marketing by integrating dynamic content creation and gamification elements into our campaigns.

We often combine AI with personalization tools, which allows us to tailor experiences to individual users and enhance interaction; this dynamic approach transforms user engagement while fostering content personalization.

When AI analyzes user behavior and preferences, it enables us to create more targeted and compelling content that resonates more deeply and retains user interest.

AI in content marketing is like having a secret weapon; it significantly boosts our ability to predict content performance and adapt strategies in real time. By understanding and utilizing data insights, we can create content that not only reaches the right audience but also makes a lasting impact.

John Cheng, CEO & Co-founder, PlayAbly.AI

About: John Cheng is leading PlayAbly.AI in the AI era with over 15 years in software. He’s pioneered content strategies that merge AI innovation and gamification, crafting unique experiences in marketing. Previously, he led Unity Analytics at Unity Technologies, enhancing digital engagement with machine learning. Passionate about responsible AI, John strives for diversity and innovation in business transformation with PlayAbly.AI.

15. Justin Herring “Less time spent on repetitive tasks (thanks to AI), while predictive analytics helps forecast content performance for better ROI”

One thing that stands out about AI in content marketing is how it transforms traditional approaches, making them more efficient and targeted. By integrating AI, we can analyze extensive SEO data and tailor it precisely to local needs, enhancing rankings with personalized SEO audits.

With AI tools, we automate content generation, and our specialists at YEAH! Local can focus on crafting high-quality strategies. This means less time spent on repetitive tasks, while predictive analytics helps forecast content performance for better ROI. Together, these tools streamline our process and ensure impactful results.

Embracing AI in content marketing is a game-changer because it enables us to make data-driven decisions quickly, resulting in improved strategies that deliver measurable improvements. Tailored solutions meet specific needs, making them far more effective.

Justin Herring, Founder and CEO, YEAH! Local

About: Justin Herring is the founder and CEO of YEAH! Local, where his team's expertise in digital marketing enhances local business growth through advanced SEO strategies. With over 15 years of experience, he helps businesses improve their online presence and drive organic traffic. Our commitment to personalizing SEO audits ensures unique solutions for every client, focusing heavily on maximizing their success.

Conclusion

As you can see, this pull of experts was mainly devoted to AI’s data-gathering and analyzing capabilities. And it is truly essential as we can build effective content marketing campaigns only based on correctly adjusted data.

Also, we can conclude that DeepSeek AI can revolutionize the game thanks to its, let's say, personal touch to content creation. No more robotic and generic texts.

Once again, you can dive deeper into DeepSeek utilization in part one.