15 Experts on How DeepSeek AI Will Change Content Marketing Pt.1

DeepSeek AI is on everyone’s lips. And that’s no wonder.

This Chinese AI language model has taken the tech industry by storm. It took around two years and $6 million training cost compared to OpenAI’s ChatGPT three years whopping $78 million training budget.

DeepSeek already has 2.6 million downloads in the App Store, which makes #1 rated app.

As we all agree that this LLM is highly likely to shake the foundation of the established ChatGPT’s leadership, we were extremely interested in how DeepSeek will change content marketing.

So, here is the first part, where experts - CMOs, business owners, Heads of Departments, and Directors - share their opinions on this tech wonder.

Contents

• What is DeepSeek AI?
• 1. Bill Mann “Even the smallest companies can automate the creation of highly personalized content”
• 2. Bhavik Sarkhedi “DeepSeek's open-source model… challenges the traditional pricing models of established companies”
• 3. Justin Abrams “More content marketing to come from alternative markets thanks to DeepSeek”e
• 4. James Owen “Brands will be able to convey the appropriate message at the right time, increasing engagement and conversion rates”
• 5. Burak Özdemir “DeepSeek AI could speed this up by automating parts of the (content marketing) process”
• 6. Simon Brisk “By creating tailored campaigns with AI-driven insights, marketers may increase conversion rates”
• 7. Jeff Page “DeepSeek improves personalization and performance for video marketing”
• 8. Nick Drewe “DeepSeek AI to process vast datasets rapidly allows marketers to identify trends and craft content that resonates with their audience”
• 9. Brandon Leibowitz “DeepSeek AI has the potential to significantly change content marketing by making content creation more efficient and data-driven”
• 10. Kay Velik “DeepSeek AI crunches massive datasets to uncover hidden patterns and connections that would be impossible for humans to spot”
• 11. Valentin Radu “Tools like DeepSeek AI enhance the collaboration between data-driven strategies and creative storytelling”
• 12. Eva Miller “Leverage DeepSeek AI to dissect customer journeys and craft content tailored to each stage”
• 13. Daniel Vasilevski “DeepSeek takes it further by breaking down customer behavior, trends, and engagement patterns with incredible accuracy”
• 14. David Holman “DeepSeek doesn't just regurgitate information. It understands it”
• 15. Paul Sher "AI can analyze data to reveal valuable SEO insights while also predicting marketing trends, which helps to adjust strategies accordingly"
• Conclusion

What is DeepSeek AI?

Some of you might ask, “What is DeepSeek AI?” “Why do you even talk about it?”

Here’s a quick note:

DeepSeek is a Chinese artificial intelligence software company. It offers an open-source LLM and rivals the most advanced closed-source models globally.

We want to make an insightful DeepSeek AI review that’s why we asked professionals from different industries - from Marketing to Fashion - to share their thoughts.

So, what can DeepSeek AI do, and how does it change content marketing?

1. Bill Mann “Even the smallest companies can automate the creation of highly personalized content”

Deepseek is going to enable even the smallest companies to automate the creation of highly personalized content. It will optimize content based on search intent and generate ideas based on what topics are trending that day.

Content creations will become more and more automated and optimized but will be forced to evolve as search engines and platforms change.

Marketers are going to be able to generate top-quality content quickly and with much of the process handled by DeepSeek.

Bill Mann, Privacy Expert, Cyber Insider

About: Bill specializes in explaining complex technical topics to a non-technical audience. In his 30+ year career, he has covered many of the technological advances that shape our lives today. He holds a Bachelor of Science in Electrical Engineering.

2. Bhavik Sarkhedi “DeepSeek's open-source model… challenges the traditional pricing models of established companies”

I think that affordability is a key factor, but it's not the only consideration. While free tools like DeepSeek offer cost-effective solutions, they often come with limitations in features and support.

Paid services, such as ChatGPT Plus, provide advanced capabilities and dedicated assistance, which can be crucial for professional applications.

The AI market is dynamic, with new tools emerging regularly, some of which are free and open-source. For instance, if you ask me then I would say DeepSeek's open-source model has disrupted the industry by offering advanced features at no cost, challenging the traditional pricing models of established companies.

Ultimately, the best tool is one that balances cost, functionality, and user-friendliness.

Bhavik Sarkhedi, Founder & Content Lead, Ohh My Brand

About: Bhavik is a founder & Creative Director at Ohh My Brand. He is a verified personal branding expert, award-winning digital marketer, and SEO consultant. His work has been featured in esteemed publications such as The New York Times, Forbes, HuffPost, and Entrepreneur.

3. Justin Abrams “More content marketing to come from alternative markets thanks to DeepSeek”

I still think that in the US and much of Europe, where incomes are high, tools like ChatGPT and Claude will reign, supreme-especially given concerns from both national security perspectives and anti-China sentiments.

However, much of content marketing is likely to come from places like the Philippines, India, Africa, and Latin America. These regions are far more sensitive to cost and have fewer concerns about China, which means billions of people can access a much lower-cost option for content marketing without sacrificing quality and output.

Additionally, DeepSeek has introduced a new image generation tool that can start to replace tools like MidJourney at a much lower cost. I'm extremely excited to see both the benefits for markets outside the developed world and the overall lower costs to the industry for producing high-quality content at scale.

Justin Abrams, Founder & CEO, Aryo Consulting Group

About: He specializes in unveiling growth opportunities, crafting robust and sustainable growth strategies, and providing data-driven insights to minimize bias and risk.

4. James Owen “Brands will be able to convey the appropriate message at the right time, increasing engagement and conversion rates”

By facilitating hyper-personalization and data-driven strategies, DeepSeek AI will revolutionize content marketing. Huge amounts of customer data will be analyzed by its complex algorithms, which will then find patterns and preferences to generate content that is specifically suited to target audiences.

Brands will be able to convey the appropriate message at the right time, increasing engagement and conversion rates. DeepSeek AI will also automate repetitive tasks, resulting in more efficient campaigns by streamlining the content generation process and freeing up marketers to concentrate on strategy and creativity.

James Owen, Co-Founder & Director, Click Intelligence

About: James has been involved in/led many SEO projects for well-known brands like Hotels.com, Expedia, and eBay, to name a few. He specializes in strategy creation, search engine optimization, analytics, social media, PR, and more.

5. Burak Özdemir “DeepSeek AI could speed this up by automating parts of the (content marketing) process”

One of the biggest headaches in content marketing is the time it takes to produce and optimize content.

DeepSeek AI could speed this up by automating parts of the process, like keyword research, meta descriptions, and even drafting initial versions of articles.

For indiepreneurs like me, this is a big deal because it frees up time to focus on other aspects of the business. Imagine generating a blog post outline in seconds or getting real-time suggestions for improving your content's SEO.

Tools like DeepSeek could also analyze competitors' content and suggest gaps you can fill. This doesn't mean the content will write itself, but it can give you a solid starting point, making the whole process more efficient.

Burak Özdemir, Founder, Online Alarm Kur

About: Burak is an indie entrepreneur specializing in web application development, search engine optimization, and digital marketing. With degrees in Computer Engineering and Informatics, he blends technical expertise with strategic digital growth to build and scale innovative online solutions.

6. Simon Brisk “By creating tailored campaigns with AI-driven insights, marketers may increase conversion rates”

Personalized Content Generation: By producing highly customized and data-driven content, DeepSeek AI will completely transform content marketing.

It can swiftly produce interesting content, forecast trends, and assess audience preferences. This will save time and boost relevancy, leading to better audience engagement. By creating tailored campaigns with AI-driven insights, marketers may increase conversion rates.

Businesses will depend increasingly on automation as AI develops to provide effective, high-quality content.

Simon Brisk, Founder & SEO Strategist, Click Intelligence

About: Looks after all SEO services, including technical, strategy, audits, and on & off-site optimization so you can run your business.

7. Jeff Page “DeepSeek improves personalization and performance for video marketing”

As someone who's been at the forefront of AI-driven content creation, I've witnessed firsthand how DeepSeek AI is revolutionizing content marketing through its advanced language understanding and generation capabilities.

Just last month, my team at Topview.ai integrated DeepSeek's technology into our video marketing platform. The results were striking – we saw a 40% improvement in script generation quality and a 35% reduction in content creation time. DeepSeek AI will transform content marketing in four key ways:

• First, it's dramatically improving content personalization by understanding user intent better than previous AI models.
• Second, it enables real-time content adaptation across multiple channels.
• Third, it's making multilingual content creation more authentic and culturally nuanced.
• Fourth, it's streamlining the content optimization process with more accurate performance predictions.

A perfect example of this came from our recent campaign, where we used DeepSeek to create personalized video scripts for different market segments. The AI automatically adjusted the tone, cultural references, and value propositions for each audience, resulting in a 60% increase in engagement compared to our generic content.

For marketers looking to leverage DeepSeek AI effectively, I recommend starting with small, controlled experiments. Focus on one content type or channel, measure results rigorously, and gradually expand based on what works.

Another practical tip: Use DeepSeek's advanced features to create content variations rather than relying on it for completely autonomous content creation. This hybrid approach has consistently delivered the best results in our campaigns.

Jeff Page, Head of Growth, TopviewTopview

About: Jeff leads growth and product with a deep passion for technology and innovation. Over the past 8 years, he’s had the opportunity to work across various industries like SaaS, marketing, e-commerce, and AI-generated content.

8. Nick Drewe “DeepSeek AI to process vast datasets rapidly allows marketers to identify trends and craft content that resonates with their audience”

DeepSeek AI is poised to revolutionize content marketing by enhancing personalization, efficiency, and data analysis.

From my own experience at Wethrift, leveraging AI for personalized content has dramatically increased user engagement, similar to tweaking search algorithms to deliver more relevant results for shoppers.

A real-life story that comes to mind is when we used AI to analyze customer feedback for refining our shopping guides. This not only improved our content's relevance but also saw a noticeable uptick in user interactions, underscoring AI's potential in content strategy.

The ability of DeepSeek AI to process vast datasets rapidly allows marketers to identify trends and craft content that resonates with their audience. By implementing personalized marketing techniques using AI insights, we can tailor messages that speak directly to user needs, thereby maximizing impact.

To leverage this, marketers should focus on developing AI-driven strategies that prioritize data analysis and real-time engagement, helping them craft content that is both relevant and compelling.

Ultimately, adapting to these tools will be crucial for staying competitive in the evolving digital landscape.

Nick Drewe, Founder & CEO, Wethrift

About: Founder and strategic powerhouse behind Wethrift.com. Uses his digital marketing prowess to innovate the e-commerce landscape.

9. Brandon Leibowitz “DeepSeek AI has the potential to significantly change content marketing by making content creation more efficient and data-driven”

DeepSeek AI has the potential to significantly change content marketing by making content creation more efficient and data-driven. As AI models become more sophisticated, they can generate high-quality, context-aware content at scale.

However, the real value lies in how marketers use these tools. AI can assist with research, topic ideation, and drafting, but human oversight is still crucial for maintaining originality, authenticity, and brand voice.

From my experience, relying solely on AI-generated content can lead to generic and uninspired material, which is why combining AI efficiency with human creativity is key. One major shift I see is how AI will impact SEO.

AI-generated content can fill gaps quickly, but search engines are prioritizing user experience and original insights. I've tested AI tools for content production, and while they help with structure and keyword optimization, they lack the depth of real expertise.

Marketers who use AI purely for automation risk lower engagement and rankings. Instead, the best approach is using AI for brainstorming and first drafts while ensuring the final content provides value beyond what AI alone can produce. Brands that focus on thought leadership and unique perspectives will stand out in an AI-driven content landscape.

Brandon Leibowitz, Owner, SEO Optimizers

About: Since 2007, Brandon has been helping websites rank higher on Google using SEO strategies. He has helped hundreds of websites rank for hyper-competitive keywords that convert into sales and leads.

10. Kay Velik “DeepSeek AI crunches massive datasets to uncover hidden patterns and connections that would be impossible for humans to spot”

DeepSeek AI bursts with potential, awaiting its breakout moment. Don't just tweak your content marketing - totally revamp it with strategies that speak to real people.

When we beef up our resources, the results are stark: monumental leaps and remarkable growth.

Getting the most out of your search involves three main ingredients: accelerated performance, made-to-measure results, and cunning query matching. Gifted with the power to understand human expression, it pens responses that unfold with breathless conviction.

Imagine content that reads like a gentle handshake, grasping your readers' interests and keeping them hooked - that's our specialty. When production scales up, we're able to shave precious time off the clock without sacrificing an ounce of depth or quality.

You can't ignore how it shapes, what if you could tap into the motivations of your target audience and create an SEO strategy that speaks directly to their needs? That's exactly what happens when you match SEO with search intent.

As AI-driven content starts to sync with user queries, expect a major boost in rankings and a much stronger connection with the people who matter most - your target audience.

DeepSeek AI crunches massive datasets to uncover hidden patterns and connections that would be impossible for humans to spot. One size no longer fits all - people crave individualized experiences that cater to their distinct needs and tastes.

Now, brands can go beyond generic ads and messages, instead creating content that's expertly attuned to the people they're trying to reach - right down to their habits and preferences.

As AI-generated content gets smarter, the marketing spotlight will swing to Output Stream 2: Marketers are about to flip their focus now that AI content is getting seriously sharp. Both strategy and creativity need a spark to ignite; introducing humans and AI working together sparks brilliant solutions and new possibilities.

Our mantra is to produce content that is undeniably us - unapologetically honest, starkly relevant, and emotionally charged.

Kay Velik, Communications and Partnership Director, Nine Peaks Media

11. Valentin Radu “Tools like DeepSeek AI enhance the collaboration between data-driven strategies and creative storytelling”

DeepSeek AI is set to revolutionize content marketing by making personalization at scale more accessible than ever. With its advanced data processing, it can analyze customer behavior and preferences to create highly targeted and relevant content.

This aligns perfectly with my expertise in leveraging customer insights to drive engagement and retention. By reducing the time spent on content creation, businesses can focus more on strategy and customer relationships. Its ability to predict trends and optimize performance ensures marketers stay ahead in a competitive landscape.

From my perspective, tools like DeepSeek AI enhance the collaboration between data-driven strategies and creative storytelling. Ultimately, it empowers marketers to deliver impactful content that resonates deeply with their audience.

Valentin Radu, CEO & Founder, Blogger, Speaker, Podcaster, Omniconvert

About: Valentin is the founder of Omniconvert, where professionals empower eCommerce players like Patagonia, Shiseido, or Tempur to make progress through experimentation & AB testing.

12. Eva Miller “Leverage DeepSeek AI to dissect customer journeys and craft content tailored to each stage”

From my experience as a Marketing Director at Pretty Moment, DeepSeek AI is transforming content marketing by enhancing personalization and targeting. By analyzing vast amounts of customer data, it enables brands to deliver hyper-personalized content that resonates deeply with specific audience segments, thus increasing engagement rates.

A few years ago, while leading a digital transformation at Digital Silk, we integrated AI-powered analytics tools to fine-tune our content strategies, which resulted in a 40% increase in engagement.

DeepSeek AI not only analyzes consumer behavior but also automates content generation. This reduces the time marketers spend on content creation, allowing them to focus on strategy and optimization.

One actionable insight is to leverage DeepSeek AI to dissect customer journeys and craft content tailored to each stage, thereby nurturing prospects efficiently and pushing them down the sales funnel.

For instance, we used AI insights to tailor email marketing content, which led to a significant improvement in conversion rates and customer retention. By harnessing AI in your marketing strategies, you can expect both enhanced customer experiences and streamlined operations.

Eva Miller, VP of Marketing, Pretty Moment

About: Strategic and innovative Vice President of Marketing with over 15 years of experience leading high-impact marketing initiatives across digital platforms. With a keen understanding of fashion trends and customer preferences, she focuses on creating campaigns that showcase the wide range of designer dresses - from timeless classics to trendy, occasion-specific pieces.

13. Daniel Vasilevski “DeepSeek takes it further by breaking down customer behavior, trends, and engagement patterns with incredible accuracy”

I have been using DeepSeek for a couple of weeks now, and the way it analyzes data is unlike anything I have seen before.

Most AI tools help with content generation, but DeepSeek takes it further by breaking down customer behavior, trends, and engagement patterns with incredible accuracy. Guesswork is no longer needed when deciding what type of content will work because it pulls insights from huge datasets and shows exactly what people are responding to.

DeepSeek goes beyond identifying keywords or topics by understanding the context behind customer searches and how they interact with content. This makes it easier to create messaging that connects with the right audience.

I tested this by running reports on past campaigns, and DeepSeek highlighted patterns I had overlooked. Certain phrases and content structures performed better than others, and the AI could predict what kind of topics would gain traction based on current trends. It was able to break down not just what people were clicking on but why they were engaging with specific content, which made it clear how to refine future messaging.

This changes content marketing completely. Businesses no longer have to rely on trial and error to see what works. DeepSeek can pinpoint the best content strategies before a campaign even starts. It takes out the guesswork and allows for data-backed decisions that actually move the needle.

With AI evolving this quickly, marketers who do not adapt to these tools will struggle to keep up.

Daniel Vasilevski, Director & Owner, Bright Force Electrical

14. David Holman “DeepSeek doesn't just regurgitate information. It understands it”

I think DeepSeek AI could flip the content marketing script.

It doesn't just regurgitate information. It understands it. Its multilingual, deep-reasoning capabilities mean hyper-personalized, context-aware content that adapts in real time.

Blog posts will rewrite themselves based on user behavior. Email campaigns will be able to predict engagement before sending.

The real disruption is that AI is moving from being a passive assistant to an active strategist. It's going to be able to spot marketing gaps, generate insights, and even run A/B tests in real time. Content marketers who embrace this shift will lead. Those who resist will be buried under algorithmic evolution.

David Holman, CEO, Weepli

About: David Holman is the CEO of Weepli. Weepli simplifies your search for affordable insurance by comparing quotes from top insurers in one place.

15. Paul Sher "AI can analyze data to reveal valuable SEO insights while also predicting marketing trends, which helps to adjust strategies accordingly"

For those seeking insights into AI in content marketing, all you need is to explore innovative AI-driven strategies that transform traditional methodologies.

At FuseBase, our approach intertwines technology and creativity, using AI-driven content ideation to generate real-time innovative ideas and scaling personalized content for diverse audiences.

AI can analyze data to reveal valuable SEO insights while also predicting marketing trends, which helps us adjust our strategies accordingly. Such predictive analytics in marketing, coupled with automated proofreading and editing, enhance the quality of our content from the start.

Paul Sher, Founder & CEO, FuseBase

About: Throughout his career, which spans over two decades, Paul has concentrated significantly on AI and marketing within the SaaS industry. As the Founder and CEO of FuseBase, he facilitates the connection between businesses and technological innovation, driving transformation in content marketing. Through the company's AI solutions, Paul addresses specific needs, helping advance your B2B landscape by keeping the focus on strategic goals and enhancing client experiences rather than on routine tasks.

Conclusion

As you can see, the majority of experts agree that DeepSeek AI holds impressive value when it comes to personalization. And as our experience says - there’s no effective content marketing without knowing your audience perfectly.

So, this perk of DeepSeek inspires us the most.

Moreover, it was awesome to hear that many experts have already tried and tested this LLM and received some great results - from growing conversions to optimizing content marketing processes.

Have you tried DeepSeek AI? Or are you only planning to test it? Leave your comments below!

Part 2 is here! Don’t miss out.