Case Study: How Fello Grew DR 12 to 29, and 2x Boosted Organic Impressions

Meet Fello – a Toronto-based award-winning tech marketing agency. A team of creative professionals who help giants like Qualcomm, Lenovo, Venture Lab, and more be seen, heard, and trusted.

While structuring a growth approach in this mad digital world for big T brands, Fello needed some assistance, too. Yet the niche was specific and needed true professionals.

Here’s how Adsy and Fello started an SEO journey together.

This case study will give you more insight into:

• What challenges modern agencies face,
• Why SEO & link building are still complicated to pull,
• What goals a content marketing platform like Adsy helps to achieve,
• What real results you can expect,
• Value for money – is it possible to handle?
• How Adsy turns clients’ feedback into real features and products.

Case study data collection method:

• Mixed (Questionnaire and Document Analysis)

Hurdles, goals, results & how Adsy assists in each query

In the next chapter, we’ll make a deep dive into the genuine Fello’s feedback communicated by the agency’s Director of Business Development, Zachary Ronski. Each part will also feature how Adsy actually does its job.

Main challenges

🗣️ What challenges did your business face before using Adsy?

Before discovering Adsy, our agency didn’t have a clear framework for building Domain Authority or earning backlinks strategically.

We knew SEO mattered, but the process always felt overwhelming and inconsistent. We’d receive random outreach emails from low-quality sites and had no idea how to find credible opportunities that aligned with our brand.

When we came across Adsy, it was a game-changer.

The platform made the entire process simple, transparent, and educational. For the first time, we could see exactly where we were being featured, evaluate each opportunity, and understand how every placement contributed to our growth.

It completely transformed the way we approach SEO and authority building.

✅ How we solve this

Adsy provides a clear and intuitive interface. No guesswork on what site to choose, where to find those SEO metrics, or how to manage your campaigns.

If you know your niche, preferred language, TA, and budget – it’s a sweet spot to start with.

Set the filters to give it a go, and Adsy shows you hundreds (if not thousands) of sites where you can place your content and links.

Unsure what metrics or product names mean? Simply press the icon button or hover over the sign to see a helpful tooltip.

Adsy understands agencies' urge to manage multiple client campaigns. The “My projects” feature allows you to create a separate project for each client and track tasks, placement results, and budget in one place.

Goals & further development

🗣️ What specific goals did you set for SEO and content marketing with Adsy?

Initially, our goal was to start appearing in more high-quality industry blogs to build visibility and strengthen our domain profile. We wanted to position ourselves among other top agencies in the tech and B2B space, and Adsy made that achievable.

As we got more comfortable with the platform, our strategy evolved.

We began using it to target specific niche publications that speak directly to our audience, which has helped build both trust and discoverability. The consistency of results has made Adsy a core part of our long-term SEO and content strategy.

✅ How we support this

Adsy continuously grows its outreach department to attract site owners, publishers, and media holdings to become a part of the network.

Right now, there are over 150,000 sites in 50+ niches. This allows us to cover clients’ urges in placements, even very specific, narrow niches.

Metrics like “Category,” “Semrush Total Traffic,” “Ahrefs Organic Traffic,” and “Semrush Top Country Traffic” help customers make more informed placement decisions. As a result, they get more controlled campaigns and outcomes.

Results & numbers

🗣️ What measurable results have you seen since using Adsy?

The results have been outstanding.

Our Domain Rating increased from 12 to 26* (based on Ahrefs data), and our organic impressions have more than doubled over that time.

We’ve also noticed that we’re appearing far more often in search and AI-driven recommendations, a strong indicator that our authority is being recognized by major algorithms.

Adsy has directly contributed to that growth, helping us become more visible and credible within our niche.

*29 as of May, 2026.

✅ How we make this happen

Firstly, we need to understand the essence of the Domain Rating. It’s an SEO metric created by Ahrefs. It’s not a direct ranking factor. Still, it shows the strength of the site’s backlink profile.

The elements that influence this metric are:

• number of linking domains,
• backlinks’ quality (DR of referrals), and
• the number of sites the referring domain links to.

Adsy continuously enlarges its domain inventory, allowing you to build more backlinks. (Not too many at a time, sure. But this ensures you have a steady, stable, and white-hat link building process.)

You can get the highest-quality links possible. Set DA, DR, Spam Score, and Category metrics to work with the most fitting sites to get the link juice. (Your budget is the limit 😉)

Secondly, brand mentions in AI Overviews are the new links in the AI era. Consistent placements on the relevant niche blogs and popular online media increase your chances of being seen by AI.

And it’s fairly vital. Modern SEO & AEO is more than just links. Your position, brand visibility, and online recognition depend on multiple factors and aspects.

Here’s why appearing not only in SERP but in AI Overviews can change how people see your brand.

To make this happen, Adsy launched Digital PR as a new product to help clients place press releases on top online publications. This, in turn, grows the brand’s chances of being mentioned in AI answers or driving traffic to your website from AI chatbots.

We give access to placements on top digital media platforms from all over the world.

🏆 Fello achieved awesome results in a short period of time:

After registering only a year ago (2025-05-05), Fello experienced an Ahrefs DR 17-point growth**.

**Please note that Fello used Adsy in combination with other SEO and marketing tools.

Features & process

🗣️ Which features of Adsy have been most valuable to your business?

The search and filtering tools are powerful – we can easily find relevant publications that fit our brand’s tone, industry, and goals.

The user experience is seamless. Communication, delivery, and tracking all feel intuitive and efficient.

We really value the trust factor – Adsy’s vetting process ensures every placement is legitimate and worthwhile, giving us complete peace of mind.

✅ How we execute this

We keep our finger on the pulse. Regular communication with our clients, reading feedback, educating ourselves, constant brainstorming.

All this is to ensure we offer an intuitive and easy-to-use interface and various helpful features.

Fello’s case only proves that the first touchpoint must solve one main problem: how to search?

Filters grouped by different goals are an instrument that saves the client’s time and brings the first results. Finding the right domains makes the whole SEO process easier.

Moreover, Adsy fades the main client's fear – Will my post stay live? – away. We check posts and links after they are placed to provide an extra security level.

Value, budget, and ROI

🗣️ How would you rate the value for money of the services provided by Adsy?

It’s an absolute no-brainer.

The ROI is phenomenal — the impact we’ve seen on our SEO and brand authority far exceeds what most businesses achieve through traditional PR or outreach.

Adsy makes it possible for any business, regardless of size or budget, to access high-quality backlinks and build real credibility online.

It’s one of those rare tools that truly delivers long-term value.

✅ How we provide value for money

We serve with a belief that all budgets deserve quality links and placements. That’s why clients have a variety of product choices.

High-budget agencies can pick Article posting and Article posting PRO, and Press releases for extensive media coverage.

SMBs can mix strategies using Link insertions, Article posting, and Crowd content.

Feedback and improvement

🗣️ Do you have any suggestions or ideas for improving Adsy’s services?

Honestly, the platform already delivers exceptional results.

If anything, it would be exciting to see a learning hub or short educational series added to help users better understand SEO, backlinks, and content strategy.

Adsy is already an incredible execution platform; adding an educational layer would make it an industry leader.

✅ How we educate

That suggestion became a product decision.

Instead of a static learning hub, Adsy launched Adsy Talks, a podcast series with working SEO and marketing professionals covering audits, AI, content strategy, and brand building.

Recommendations

🗣️ Would you recommend Adsy to other businesses? Why?

Absolutely – 1000%. Whether you’re a growing startup, a marketing agency, or an established brand, Adsy gives you the tools and network to build real authority online.

You can start small and scale as you see results.

It’s one of those rare platforms that bridges the gap between strategy and execution. I’ve already recommended it to several founders and peers because it genuinely works, and it helps good companies get the visibility they deserve.

Final words

This case study clearly shows that agencies now have access to a platform that helps to scale SEO campaigns. No hurdles, guesswork, or trust issues.

Fello came in without a clear backlink strategy. They leave with a repeatable system, measurable authority growth, and a platform they've already recommended to peers. That's the outcome Adsy is built around.

What makes the partnership work isn't a single feature; it's that Adsy's roadmap moves in the same direction as its clients' needs.

Our team is always happy to help you, whether it’s a demo call, practical tips on using the platform, or finding fitting platforms. Schedule a free call to speak directly to our team.